Imc 104 b steele Study guides, Class notes & Summaries

McDonald's Controllable Factors Example - 1) Product- Food 2) Price- New branding is trying to convince you that its okay to pay more 3) Place- How food gets to the restaurants 4) Promotion- Ronald McDonald, sweepstakes, etc. IMC is also known as - relationship marketing, it works to interactively engage a specific individual, using a specific message through specific media outlets. What does it mean when we say "every impression counts"? - every interaction builds the foundation for e...

Advantages of Sales Promotion - - Immediate sales boost - Track-ability - Visibility SWOT Analysis - S- Strengths W- Weaknesses O- Opportunities T- Threats Internet Marketing Advantages - - Low Cost - Reachability (24/7) - Simple to integrate Positioning - Image that you're company occupies in the consumers mind Product Feature - Physical Characteristic of a product or service; Size, Color, Taste, delivery Product Benefit - What is in it for the buyer? : Fun, Peace of Mind, Asusuran...