Gost hierarchy - Study guides, Class notes & Summaries
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MGT 6311 Midterm Questions And Answers 2022/2023
- Exam (elaborations) • 5 pages • 2022
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Shift in marketing mix - Answer- Reach, effectiveness, and efficiency 
 
goal of marketing - Answer- to create a product/service that sells 
 
GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Answer- Customer, competitors, collaborators, company, context 
 
Customer marketing model - Answer- Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
RFM - Answer- re...
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MGT 6311 Midterm Exam Questions and Answers 2024
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Shift in marketing mix - Reach, effectiveness, and efficiency 
 
goal of marketing - to create a product/service that sells 
 
GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Customer, competitors, collaborators, company, context 
 
Customer marketing model - Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
RFM - recency, frequency, monetary value (as a customer ...
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MGT 6311 Midterm Exam Questions and Answers 100% Correct
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MGT 6311 Midterm Exam Questions and Answers 100% CorrectMGT 6311 Midterm Exam Questions and Answers 100% CorrectMGT 6311 Midterm Exam Questions and Answers 100% Correct 
 
Shift in marketing mix - ANSWER-Reach, effectiveness, and efficiency 
 
goal of marketing - ANSWER-to create a product/service that sells 
 
GOST hierarchy - ANSWER-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - ANSWER-Customer, competitors, collaborators, company, co...
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MGT 6311 Midterm 100% Correct Answers
- Exam (elaborations) • 7 pages • 2024
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MGT 6311 Midterm 100% Correct Answers 
Shift in marketing mix - ANS-Reach, effectiveness, and efficiency 
goal of marketing - ANS-to create a product/service that sells 
GOST hierarchy - ANS-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards 
achieving goals 
5 C's - ANS-Customer, competitors, collaborators, company, context 
Customer marketing model - ANS-Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
RFM -...
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MGT 6311 Digital Marketing Summer Midterm test
- Exam (elaborations) • 7 pages • 2024
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MGT 6311 Midterm test 
 
Shift in marketing mix - correct answer Reach, effectiveness, and efficiency 
 
goal of marketing - correct answer to create a product/service that sells 
 
GOST hierarchy - correct answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - correct answer Customer, competitors, collaborators, company, context 
 
Customer marketing model - correct answer Awareness
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MGT 6311 Midterm Exam | 50 Questions With 100% Correct Answers| Guaranteed Success 2024/2025
- Exam (elaborations) • 7 pages • 2024
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MGT 6311 Midterm Exam | 50 Questions With 100% Correct Answers| Guaranteed Success 2024/2025 
 
Shift in marketing mix Correct Answer: Reach, effectiveness, and efficiency 
 
Goal of marketing Correct Answer: to create a product/service that sells 
 
GOST hierarchy Correct Answer: Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's Correct Answer: Customer, competitors, collaborators, company, context 
 
Customer marketing model Correct Answer...
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MGT 6311 Midterm Exam Questions and Answers 100% Accurate
- Exam (elaborations) • 5 pages • 2024
- Available in package deal
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MGT 6311 Midterm Exam Questions and Answers 100% AccurateMGT 6311 Midterm Exam Questions and Answers 100% AccurateMGT 6311 Midterm Exam Questions and Answers 100% AccurateMGT 6311 Midterm Exam Questions and Answers 100% Accurate 
 
Shift in marketing mix - ANSWER-Reach, effectiveness, and efficiency 
 
goal of marketing - ANSWER-to create a product/service that sells 
 
GOST hierarchy - ANSWER-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C'...
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MGT 6311 Week 1 Verified Questions And Answers 2024 Update
- Exam (elaborations) • 4 pages • 2024
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MGT 6311 Week 1 Verified Questions And Answers 2024 Update 
reallocating the marketing budget to improve KPI's - ANS-Reach, effectiveness, and efficiency 
Strategy - ANS-A set of ideas that outline how a product line or brand will achieve its objectives 
Tactic - ANS-A specific action or method that contributes to achieving a goal. 
consumer generated content, also know in the industry by its acronym CGC - ANS-accounts for the 
majority of all content on the internet. In formats such as user r...
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MGT 6311 Midterm Exam questions with 100% Correct answers
- Exam (elaborations) • 6 pages • 2024
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MGT 6311 Midterm Exam questions with 100% Correct answers 
Shift in marketing mix Correct Ans-Reach, effectiveness, and efficiency 
 
goal of marketing Correct Ans-to create a product/service that sells 
 
GOST hierarchy Correct Ans-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's Correct Ans-Customer, competitors, collaborators, company, context 
 
Customer marketing model Correct Ans-Awareness 
Interest/Engagement 
Acquisition 
Customer S...
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MGT 6311 Week 1 Midterm Questions and Answers 100% Correct
- Exam (elaborations) • 3 pages • 2024
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MGT 6311 Week 1 Midterm Questions and Answers 100% Correct MGT 6311 Week 1 Midterm Questions and Answers 100% Correct MGT 6311 Week 1 Midterm Questions and Answers 100% Correct MGT 6311 Week 1 Midterm Questions and Answers 100% Correct 
 
reallocating the marketing budget to improve KPI's - ANSWER-Reach, effectiveness, and efficiency 
 
Strategy - ANSWER-A set of ideas that outline how a product line or brand will achieve its objectives 
 
Tactic - ANSWER-A specific action or method that contr...
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