Exam (elaborations)
MGT 6311 Midterm 100% Correct Answers
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MGT 6311 Midterm 100% Correct Answers Shift in marketing mix - ANS-Reach, effectiveness, and efficiency goal of marketing - ANS-to create a product/service that sells GOST hierarchy - ANS-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - AN...
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