Google ads exam Study guides, Class notes & Summaries

This document is a comprehensive study guide intended for individuals preparing for the Google Ads Certification Exam. It encompasses various aspects of Google Ads, including fundamental concepts, campaign management, keyword selection, ad creation, bidding strategies, targeting, measurement, analytics, and advanced features. The guide is structured into multiple sections, each focusing on a different topic relevant to Google Ads and digital advertising practices.

Google Ads Search Certification Exam Actual Questions and Answers Solved 100%

Google Ads Search Certification Exam 2023 Questions and Answers Rated A+ What's the best way to get their ads on each search engine? Find a tool to manage the ads for me: Using a search engine management platform gives you a single interface to manage complex accounts across multiple search engines, analyze campaigns, and automate bidding. Search Engine Marketing The general process includes: An advertiser bids on keywords with the amount they are willing to pay for a user to click an ...

GOOGLE ADS SEARCH CERTIFICATION EXAM QUESTION WITH REVISED ANSWERS Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using? - Answer-Target impression share Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertisi...

GOOGLE ADS DISPLAY CERTIFICATION ACTUAL EXAM 100+ QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES (VERIFIED ANSWERS) ALREADY GRADED A+ (NEWEST VERSION What are the 4 targeting options - Answer-Display targeting Build awareness Influence concideration Drive actions Display targeting - Answer-You can use targeting to direct your campaign's ads to the people you want to reach most. Simply choose the targeting option that aligns to your campaign goal and Google Display ads will work t...

Google Ads Measurement Certification Exam Answers Google Ads Measurement Certification Exam Answers

GOOGLE ADS CERTIFICATION FINAL EXAM REAL EXAM QUESTIONS AND CORRECT ANSWERS (VERIFIED ANSWERS) A GRADE Sitelinks and dynamic sitelinks - Answer-Sitelinks allow advertisers to deep-link users directly to specific pages within your website. Dynamic sitelinks allow Google to curate high-quality sitelinks for you based on the content of your website. Benefits - Adding sitelinks can boost the average click-through rate for an ad. You also reduce the steps to conversion by bringing users direc...

GOOGLE SEARCH ADS CERTIFICATION REVIEW EXAM TEST QUESTIONS WITH CORRECT DETAILED ANSWERS What can you do for variable bidding? - Answer--Increase and decrease your bids on certain audiences Keyword Expansion - Answer--Create ad groups that target generic keywords and only show ads to certain audiences Affinity Audiences - Answer--People with intent to buy -allows access to users that matter to you In-Market Audiences - Answer-Tells difference between people with intent vs interest ...

GOOGLE ADS SEARCH CERTIFICATION FINAL EXAM REAL EXAM 70 QUESTIONS AND CORRECT ANSWERS (VERIFIED ANSWERS) A GRADE You want to make sure people who've already visited your website are completing purchases. Which type of audience targeting could you use to achieve this goal? - Answer-Remarketing: The way to target people who have already visited your website or completed an action on your website, like adding items to a shopping cart. Ideal Text Ad - Answer-Clear headline, intriguing descri...

GOOGLE ADS DISPLAY CERTIFICATION EXAM QUESTIONS WITH COMPLETE SOLUTIONS A GRADE an advertiser using viewable cost per thousand impressions bidding wants to maximize exposure on a specific set of site selected for a new campaign. which is the best practice when setting up the campaign? - Answer-set bids on individual placements your client Alexa who sells wedding accessories is running a text ad on the display Network. What might Google automatically include in her ads? - Answer-a photo of a...

GOOGLE ADS SEARCH CERTIFICATION EXAM LATEST VERSION – REAL EXAM QUESTIONS – A GRADE How does Google Ads generate responsive search ads? - Answer-Google Ads creates them based on existing high performing ad copy What are the three types of universal extensions? - Answer-sitelinks, callouts, structured snippets What are Sitelinks? - Answer-Links to more pages of your site that appear beneath the text of your Search ads What are callouts? - Answer-Callout extensions are short, speci...