100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
GOOGLE ADS DISPLAY CERTIFICATION ACTUAL EXAM 100+ QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES (VERIFIED ANSWERS) ALREADY GRADED A+ (NEWEST VERSION$12.49
Add to cart
GOOGLE ADS DISPLAY CERTIFICATION ACTUAL EXAM 100+ QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES (VERIFIED ANSWERS) ALREADY GRADED A+ (NEWEST VERSION
8 views 0 purchase
Course
GOOGLE ADS DISPLAY CERTIFICATION
Institution
GOOGLE ADS DISPLAY CERTIFICATION
GOOGLE ADS DISPLAY CERTIFICATION ACTUAL EXAM 100+ QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES (VERIFIED ANSWERS) ALREADY GRADED A+ (NEWEST VERSION
What are the 4 targeting options - Answer-Display targeting
Build awareness
Influence concideration
Drive actions
Display targeting - ...
GOOGLE ADS DISPLAY CERTIFICATION
ACTUAL EXAM 100+ QUESTIONS AND
CORRECT DETAILED ANSWERS WITH
RATIONALES (VERIFIED ANSWERS)
ALREADY GRADED A+ (NEWEST VERSION)
What are the 4 targeting options - Answer-Display targeting
Build awareness
Influence concideration
Drive actions
Display targeting - Answer-You can use targeting to direct your campaign's ads to the
people you want to reach most. Simply choose the targeting option that aligns to your
campaign goal and Google Display ads will work to get your ad in front of the right
people, in the right place, at the right time.
Build awareness - Answer-When you want to reach a broad audience and maximize
your brand exposure, we recommend selecting build awareness as your Display
campaign marketing objective.
In this module, you'll learn how to summarize the Google Display ads targeting options
that will help you build awareness.
What are the 3 ways you can build awareness - Answer-Demographic (age, gender,
parental status)
targeting
Affinity audiences (interests, passions)
Custom affinity ( niched down)
Which of the targeting options below will best help Hiroko reach a specific set of users
who are likely to be within a particular age range?
Select the best answer.
Custom Affinity
Affinity
Demographic - Answer-Demographic
What is influence consideration - Answer-When you want to engage with users that are
actively researching products or services
What is influence consideration In-market audiences - Answer-Reach potential
customers while they're actively browsing, researching, or comparing the types of
products you sell and are close to a conversion. Connect with those most interested in
,what you have to offer, using precise segments that classify users based on their
demonstrated in-market behavior and purchase intent.
What threetargetingoptios influence consideration - Answer-If you want to create a
tailored audience that isn't covered in one of our In-Market audience segments, Custom
Intent is for you! Define and reach people that have the intent to purchase, updated in
real-time. Simply enter keywords or URLs that best represent your audience or choose
from one of our auto-created audiences.
What is influence consideration Similar Audiences - Answer-Similar Audiences finds
users that are similar to an original remarketing list or other uploaded compatible list. It
finds users that are similar in profile based on their recent browsing and interests
around different topics.
Which of the following targeting options will help Hiroko reach users similar to those on
her remarketing lists?
Select the best answer.
Similar Audiences
In-Market
Custom Intent - Answer-Similar audiences
What is influence consideration Drive action - Answer-When you want to re-engage with
users that have already shown interest in your brand, we recommend selecting drive
action as your Display campaign marketing objective.
In this module, you'll learn to how to summarize the Google Display ads targeting
options that will help you drive action.
Remarketing - Answer-Remarketing lets you show ads to the people who demonstrated
their interest in what you offer with their visit to your website or app. It's how you
reconnect with great prospects as they browse the millions of websites and apps
available on the network.
Standard remarketing - Answer-Show ads to your past visitors as they browse network
websites and use network apps. Communicate with people who've previously visited
key pages on your website across screens, giving you a powerful new way to match the
right user with the right message.
Dynamic remarketing - Answer-Work to boost your results with dynamic remarketing,
which takes remarketing to the next level with ads that include products or services that
people viewed on your website. Create dynamically generated display ads with product
data pulled from a pre-uploaded feed. You can achieve great performance showing to
users products they have seen on your website, with low effort in campaign, ads, and
remarketing lists creation.
, Which of the following remarketing options is a better fit for Hiroko if she doesn't have a
data feed?
Select the best answer.
Dynamic remarketing - Answer-Standard remarketing
What are the three marketing objectives that can be met via targeting on Google
Display ads?
Select all that apply.
Drive action
Generate buzz
Influence consideration
Build awareness - Answer-Drive action
Influence consideration
Build awareness
Which targeting option is best for achieving brand awareness?
Select the best answer.
In-Market
Affinity
Custom Intent
Remarketing - Answer-Affinity
Which targeting option is best for influencing consideration? - Answer-Custom intent,In-
MarketAudiences,Similaraudiences
What two types of remarketing can be used on Google Display ads?
Select all that apply.
Dynamic remarketing
Custom remarketing
Email remarketing
Standard remarketing - Answer-Dynamic remarketing
Standard remarketing
What is automated bidding - Answer-Setting the appropriate bid is a complex but
essential challenge. Below are some key factors to keep in mind.
Automated bidding performance - Answer-Bids influence how visible your ads are and
the amount of interaction you get in each unique moment. If you don't bid efficiently, you
could miss valuable conversions.
Automated bidding Auctions - Answer-Given the dynamic nature of our auctions, the
appropriate bid can often be a moving target that's challenging to reach at scale when
using manual bidding.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Perfectscorer. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
