Glocalization - Study guides, Class notes & Summaries

Summary of the course Cross-Cultural Management & Communication for Radboud University Business Administration. Includes everything: book, lectures, articles.

ERPG Model correct answers 1. Ethnocentric 2. Polycentric 3. Geocentric 4. Polycentric Ethnocentric correct answers company does not put in effort overseas, uses home country marketing, home country is superior Polycentric correct answers locals know their culture better and should run a business adapting to each culture Geocentric correct answers only one way of internationalizing, one way for each country Regiocentric correct answers Internationalization is done by regions, e...

Beliefs, customs, and traditions of a specific group of people. - Answer- culture aka convergence theory. Cultures are becoming more and more the same. Marsella's viewpoint - Answer- homogenization aka glocalization. A cultural mixture of and continuity and change. Appiah, Tomlinson's and Watson's viewpoint. - Answer- Hybridity aka divergence theory. Increase of hostility due to opposing value systems and ideologies coming into contact. Huntington's view point. - Answer- Clash of Ci...

Topic 4 DQ 1 Description Give an example of a practice or behavior within an organization that shows cultural sensitivity within its organizational culture? What practices could an organization implement to increase culture sensitivity? Topic 4 DQ 2 Description: Review the case analysis on glocalization, "Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works," located in the topic Resources. Euro Disney (now Disney Paris) opened in 1992. Within days the organization re...

Topic 4 DQ 2 Description: Review the case analysis on glocalization, "Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works," located in the topic Resources. Euro Disney (now Disney Paris) opened in 1992. Within days the organization realized that the workforce was quitting en masse, levels of attendance were only 10% of what was expected, and Disney's stock price was plummeting. What was the role of ethnocentrism in the downfall? How could it have been avoided?

Economies of scale - ANSWER-savings facilitated by an increased level of production. Globalization - ANSWER-the process of businesses starting to operate internationally and develop international influence. Global marketing strategy - ANSWER-[DEFINATION] - The process of adjusting a company's marketing strategies to reflect conditions, consumer tasters and demand in other countries. - When businesses operate outside of their country of origin, they operate a common global marketing str...

Globalization correct answers Process of closer integration and exchange between different countries and peoples worldwide, made possible by falling trade and investment barriers, advances in telecommunications, and reductions in transportation costs. Integration-responsiveness framework correct answers Strategy framework that juxtaposes the pressure an MNE faces for cost reductions and local responsiveness to derive four different strategies to gain and sustain competitive advantage when c...

Globalization the growing integration of the economies and societies of the world Glocalization Product or service is adapted specifically to each locality or culture to which it is marketed Prime Characteristics of Globalization -Interdependency among nations -Transparency -Seamless international marketplace -Blending/merging of cultures Integration vs. Assimilation -assimilation: progression where a minority culture eventually assumes and resembles the characteristics of the prevaili...

Globalization correct answers Process of closer integration and exchange between different countries and peoples worldwide, made possible by falling trade and investment barriers, advances in telecommunications, and reductions in transportation costs. Integration-responsiveness framework correct answers Strategy framework that juxtaposes the pressure an MNE faces for cost reductions and local responsiveness to derive four different strategies to gain and sustain competitive advantage when com...

public diplomacy - ANSWER--Works to improve the image of a country sponsor either in a target country or in the international arena in general -defined as the management of communication between a government of the sponsor-state and the citizens of the target country with the ultimate purpose to influence the relevant policy decisions of the target state by enhancing the image of the country among the citizens of a target nation strategies of public diplomacy - ANSWER--international broad...