Geb1011 exam - Study guides, Class notes & Summaries

GEB1011 EXAM QUESTIONS WITH ALL CORRECT ANSWERS What is departmentalization? - Answer- Departmentalization - determining how people performing certain tasks can best be grouped together Explain differences between centralized and decentralized organizations - Answer- Centralized Organization - organization in which most decision-making authority is held by upper-level management Decentralized Organization - organization in which a great deal of decision-making authority is del...

GEB1011 MODULE 5 EXAM QUESTIONS AND ANSWERS ALL CORRECT The New-Product Development Process - Answer- Stage 1: Idea generation (based on consumer wants and needs) Stage 2: Product screening Stage 3: Product analysis Stage 4: Development (including building prototypes) Stage 5: Testing Stage 6: Commercialization (bringing the product to market) The Product Life Cycle - Answer- Product Life Cycle — A theoretical model of what happens to sales and profits for a product ...

GEB1011 FINAL EXAM QUESTIONS AND REVISED ANSWERS (ALL ARE CORRECT) What is marketing? - Answer- Organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Describe the evolution of marketing concept - Answer- -Production - Sales - Marketing - Social Describe the categories of nontraditional marketing - Answer- - Cause marketing - Place mar...

GEB1011 Final Exam Questions and Correct Answers (Graded A+) A business plan is a document that outlines your proposed company's goals, your planned methods for achieving those goals, and your - Answer- standards for measuring success When Marston's son turned 16, he helped him open an interest-bearing checking account at the local bank. This account can best be classified as - Answer- demand deposit During which step of the accounting process is a trial balance run? - Answer- Durin...