Fashion branding final - Study guides, Class notes & Summaries
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Fashion Branding Final UPDATED Exam Questions and CORRECT Answers
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Fashion Branding Final UPDATED Exam 
Questions and CORRECT Answers 
where did the concept of a brand originate? - CORRECT ANSWER- Greece 
where does the word brand come from? - CORRECT ANSWER- The word 'brand' is derived 
from the Old Norse word 'brandr', which means 'to burn' as brands were and still are the 
means by which owners of livestock mark their animals to identify them. 
brand - CORRECT ANSWER- a name, term, sign, symbol, or design, or a combination of 
them, intended to ide...
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fashion branding final exam 2023 questions and answers complete
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fashion branding final exam 2023 questions and answers complete
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AIPMM Tests Latest 2023 Graded A+
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AIPMM Tests Latest 2023 Graded A+ Go To Market is a major decision point in the phase/gate model True 
The PEST Analysis includes political, economic, social, and technological factors True 
A sign, symbol, design or combination of these is known as a ____. 
A. Company Identifier 
B. Brand 
C. Marquee D. Trademark Brand 
Product Management is the process of all of the following except: 
A. Conceiving 
B. Delivering 
C. Servicing 
D. Planning Servicing 
Which one of these is NOT a type of product...
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Inside LVMH Final Quiz (This set includes LVMH & the Luxury Industry, Luxury & Sustainability, Creation & Branding, and Retail & Customer Experience Questions) with Complete Solutions
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Inside LVMH Final Quiz (This set includes LVMH & the Luxury Industry, Luxury & Sustainability, Creation & Branding, and Retail & Customer Experience Questions) with Complete SolutionsInside LVMH Final Quiz (This set includes LVMH & the Luxury Industry, Luxury & Sustainability, Creation & Branding, and Retail & Customer Experience Questions) with Complete SolutionsInside LVMH Final Quiz (This set includes LVMH & the Luxury Industry, Luxury & Sustainability, Creation & Branding, and Retail & Custo...
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WGU D373 Final Exam Review (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A
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WGU D373 Final Exam Review (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A 
 
Q: Marketing Mix (4 P's of marketing) 
 
 
Answer: 
 Price, Place (distribution), Promotion, Product. These are parameters the marketer controls to best appeal to the target market. 
 
 
 
Q: Expanded Marketing Mix (7 P's of marketing) 
 
 
Answer: 
 Product, price, place (distribution), promotion, people, physical evidence, process 
 
 
 
Q: What is a va...
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CTD 387: final exam questions & answers 2024-25
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CTD 387: final exam questions & answers 2024-25 
 
 
brand - ANSWERSa particular product or line of products, offered for sale by a single producer or manufacturer and made easily distinguishable from other similar products by a unique identifying name and/or symbol. 
 
three steps for branding a company: - ANSWERS1. Identify which products and services are essential to the customer. 
2. Identify the competition. 
3. Perform a comparative analysis of the company to it competition. 
 
what is the...
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LVMH Certification Exam - Questions with Verified Answers
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LVMH Certification Exam - Questions with Verified Answers Select the appropriate sentences related to LVMH omnichannel strategy (select 2) - Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies. - Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities - from warehouses to stores. Looking at distribution, is ...
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THINK Marketing 3rd Edition by Keith J. Tuckwell - Test Bank
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Chapter 1 Contemporary Marketing 
 
1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need. 
Answer: FALSE 
Diff: 2 Type: TF Page Ref: 4 
Skill: Recall 
LO: 8 
 
2) Organizations that concentrate on what they are capable of producing follow a marketing orientation. 
Answer: FALSE 
Diff: 2 Type: TF Page Ref: 6 
Skill: Recall 
LO: 3 
 
3) An organization that focuses on selling more...
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INSIDE LVMH FINAL QUIZ WITH ANSWERS
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INSIDE LVMH FINAL QUIZ WITH 
ANSWERS 
 
 
 
 
 
 
 
 
 
 
What business sector generated the highest share of revenues 
in 2021? - CORRECT ANSWER-fashion & leather goods 
 
How many stores does LVMH manage? - CORRECT 
ANSWER-5,500 
 
Which was the first Perfume launched in 1947 by Christian 
Dior? - CORRECT ANSWER-Miss Dior 
 
What are the key drivers for selective retailing maisons? - 
CORRECT ANSWER-- Constant innovation -Personalisation of relationships -Transforming sh...
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MNG3702 EXAM PACK
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MNG 3702 EXAM COURSE 
LECTURER: 
Lynne Addison 
MODULE 
MNG 3702 
2 
nd SEMESTER 2018 
1 
MNG3702 EXAM PACK 
BASED ON THE NEDBANK CASE STUDY 
APPENDIX B: EXAMINATION CASE STUDY OCTOBER/NOVEMBER 2018 
Nedbank: The strategic leadership of Tom Boardman, 2004 to 2009 
Nedbank’s history traces back to the early 19th century with the 
establishment of the Cape of Good Hope Bank in 1831. Following successive 
branding and structural changes, from The Nederlandsche Bank voor ZuidAfrica to the Netherla...
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