Buad 332 exam 1 - Study guides, Class notes & Summaries
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BA 332 Exam 1, BUAD 332 Exam 1 Moon Fall 2016
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A "state of deprivation" is the definition of a: 
 
A. Want 
B. Value 
C. Need 
D. Demand 
E. Exchange - Answer- C. Need 
 
George has come into some money. He now has the financial resources to purchase a new set of skis he's been dreaming about. For George, those skis have suddenly gone from being a _______ to being ___________. 
 
A. Need; want 
B. Want; demand 
C. Demand; want 
D. None of the above - Answer- B. Want; demand 
 
Once marketing managers choose their marketing strategy, they ...
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Buad 332 Exam 1 questions with correct answers graded A+ passed
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Buad 332 Exam 1 questions with correct answers graded A+ passed
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BUAD 332 Exam 1 MOON With Complete Solutions Latest Upload
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BUAD 332 Exam 1 MOON With Complete Solutions Latest Upload
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Buad 332 Exam 1 Questions & Answers Solved 100% Correct!!
- Exam (elaborations) • 7 pages • 2024
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Customer value - Answer-the customers perception of what they want to have happen in a specific use 
situation, with the help of a product or service, in order to accomplish a desired purpose or goal. 
customer satisfaction 
customer value - Answer-= performance 
=importance 
5 key aspects of customer value - Answer-1. tradeoff of benefits and sacrifices 
2. interaction of both customer and product 
3. Relative to competitors, individuals, and situations 
4. goal driven by customers desired attr...
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BUAD 332 Exam 1 Q&A 2023
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In BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth and fend off competition. When their growth slows down, they often turn into ___________ . 
 A) Dogs; cash cows 
 B) Question marks; dogs 
 C) Stars; Cash cows 
 D) Cash cows; stars 
 E) none of the above - Answer- C) Stars; Cash cows 
 
It is ____________ to keep a customer, than it is to get a new one. 
 A) Cheaper 
 B) More expensive 
 C) Faster 
 D) Both B and C ar...
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BUAD 332 Exam 1 MOON Questions And Answers Rated A+ New Update Assured Satisfaction
- Exam (elaborations) • 8 pages • 2024
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Marketing - Answer-managing profitable customer relationships 
Goals of Marketing - Answer-1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
Need - Answer-state of felt deprivation (physical, social, individual) 
Want - Answer-a form that a human need takes as shaped by culture, individual personality, and 
marketers 
Demand - Answer-wants + buying power 
Market - Answer-the set of all actual and potential buyers of a pr...
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BUAD 332 Exam 1 MOON|71 Questions with 100% Correct Answers | Updated & Verified
- Exam (elaborations) • 9 pages • 2024
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Marketing - ️️managing profitable customer relationships 
 
Goals of Marketing - ️️1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
 
Need - ️️state of felt deprivation (physical, social, individual) 
 
Want - ️️a form that a human need takes as shaped by culture, individual personality, and marketers 
 
Demand - ️️wants + buying power 
 
Market - ️️the set of all actual and potential buyers of a...
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BUAD 332 Exam 1 Chapters 1-4
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What is included in a broad definition of marketing? - Answer- Creating customer value, building customer relationships, and engaging customers 
 
The first step of the marketing process is to - Answer- understand the marketplace, which includes customer needs and wants. 
 
Marketing is the process by which companies ________ and build strong customer relationships in order to ________ - Answer- create value for customers; capture value from customers in return 
 
The marketing process involves ...
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BUAD 332 Exam 1: What Is Customer Value? Questions and Answers
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Questions Managers Ask - What is important to cust? How do we know if we are delivering value? 
How do i judge whether we are offering superior value relative to our customers? 
Satisfied customer relationships are more likely to be ____ and ______ - loyal and give larger 
share of business 
Customer Value - customer's perception of what they want to have happen in a specific use 
situation, with the help of a product or service, in order to accomplish a desired purpose or goal. 
customer value...
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BUAD 332 Exam 1 Questions And Answers With Verified Solutions
- Exam (elaborations) • 7 pages • 2024
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BUAD 332 Exam 1 Questions And Answers With Verified Solutions
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