Bcg growth share matrix - Study guides, Class notes & Summaries

MAN 3025 exam 2 FGCU Actual Exam Questions and CORRECT Answers Chapter 6 - CORRECT ANSWER- ... BCG Matrix - CORRECT ANSWER- is a corporate planning tool, which is used to portray firm's brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis

BCG Growth-Share Matrix correct answers Cash Cow - High market share, low market Growth Stars - High market share, high market growth ?'s - High market growth, Low market share Dog - Low market growth, low market share Corporate Strategy correct answers Asks the question - What businesses should we be in? Strategic Business Unit Strategy correct answers Asks - How do we compete effectively against the competitors? Functional Strategy correct answers strategy by which managers in spe...

AIPMM Tests Latest 2023 Graded A+ Go To Market is a major decision point in the phase/gate model True The PEST Analysis includes political, economic, social, and technological factors True A sign, symbol, design or combination of these is known as a ____. A. Company Identifier B. Brand C. Marquee D. Trademark Brand Product Management is the process of all of the following except: A. Conceiving B. Delivering C. Servicing D. Planning Servicing Which one of these is NOT a type of product...

WGU D174 Marketing Management Questions and Answers Already Passed Miles and Snow's Strategy Types 1. Prospector 2. Analyzer 3. Defender 4. Reactor Prospector (Miles & Snow) Firm exhibits continual innovation by finding and exploiting new product and market opportunities. Analyzer (Miles & Snow) Firm relies heavily on analysis and imitation of the successes of other organizations, especially prospectors. Defender (Miles & Snow) Firm searches for market stability and production of only a limi...

Marketing definition Marketing is the activity or creating, communication, delivering, and exchanging offerings that have utility (value) for customers, and these exchanges benefit the organization, its stakeholders, and society at large What is marketing? facilitates exchanges between buyers and sellers to create value by using tools provided in the 4 P's Controllable factors in the marketing mix (4 P's) Product: good or service that satisfies a need (an idea can also be market...

BPL Practice Exam Questions with Correct Answers A Cash Cow, in the BCG framework, refers to a business that has A. high market growth and relatively high market share. B. relatively low market share and low market growth. C. relatively low market share and high market growth. D. low market growth and relatively high market share. - Answer-D. low market growth and relatively high market share. In managing the corporate portfolio, the BCG matrix would suggest that A. Dogs should be i...

BUS 450: FINAL EXAM QUESTIONS & ANSWERS 2024/2025 stages of the strategy-formulation framework : - ANSWERS- develop a vision and mission - external/internal audits - establish long-term objectives - generate, evaluate, and select strategies QSPM Matrix (quantitative strategic planning) - ANSWERSreveals the relative attractiveness of alternative strategies SWOT Matrix - ANSWERS- assesses firm's key external opportunities and threats -assesses firm's key internal strengths and we...

Chapter 1 - Answer Marketing Strategy What is marketing? - Answer The exchange that creates and delivers value for customers at a profit Star (BCG Matrix) - Answer High growth and high market share Cash Cows (BCG Matrix) - Answer High market share but low growth

Internal and external analysis is found in: a. BCG Growth-Share Matrix b. MECE c. Balance Scorecard d. ERP and CRM analysis e. SWOT - e. SWOT One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): a. linear b. two of the answers are correct c. all three answers are correct d. typology e. myths - b. two of the answers are correct -- typology and myths One of the barriers to successful emotional intelligence discussed in class was: a. increased amounts...

Internal and external analysis is found in: a. BCG Growth-Share Matrix b. MECE c. Balance Scorecard d. ERP and CRM analysis e. SWOT Answer - e. SWOT One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): a. linear b. two of the answers are correct c. all three answers are correct d. typology e. myths Answer - b. two of the answers are correct -- typology and myths One of the barriers to successful emotional intelligence discussed in class was:...