Exam (elaborations)
Marketing 201 (Swenson @ BYU) - FINAL EXAM with Questions Solved 100% Correct
- Course
- Institution
Chapter 1 - Answer Marketing Strategy What is marketing? - Answer The exchange that creates and delivers value for customers at a profit Star (BCG Matrix) - Answer High growth and high market share Cash Cows (BCG Matrix) - Answer High market share but low growth
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