Tradedesk - Study guides, Class notes & Summaries

TheTradeDesk: Audience Activation Questions and Answers 100% Pass A campaign's strategy depends on the sales cycle of the product being advertised. True False True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions D When budgets are large, you should focus on more granular targeting with your campaign....

TradeDesk_ Marketing Foundations With complete solution

The TradeDesk Executive Program With complete solution

The TradeDesk Executive Program Questions & answers

Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Ans True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Ans False A data management platform (DMP) helps you evaluate audience data by: - Ans -Conducting lookalike modeling -Forecasting available impressions -Segmenting user

Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False - Answer-True WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers to check the validity of the inventory that they purchase. True False - Answer-False As well as owned and operated features available in DSPs, buyers need to partner with the industry leading te...

A campaign's strategy depends on the sales cycle of the product being advertised. True False - Answer-True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False - Answer-True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions - Answer-D When budgets are large, you should focus on more granular targeting with your campaign. True False - Answer-False All data is created equa...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - False A data management platform (DMP) helps you evaluate audience data by: - -Conducting lookalike modeling -Forecasting available impressions -Segmenting users A DSP activates the data stored in a DMP. - True Cost per mille (CPM) measures: - The price an advertiser pays per 1,000 impressions DSPs ...

Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False : True WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers to check the validity of the inventory that they purchase. True False : False As well as owned and operated features available in DSPs, buyers need to partner with the industry leading technolog...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False - Answer-True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False - Answer-False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users All answers apply - Answer-D A DSP activates the data stored in a DMP. True False - Answer-True Cost p...