Pay per click ppc - Study guides, Class notes & Summaries

Shift in marketing mix Reach, effectiveness, and efficiency goal of marketing to create a product/service that sells GOST hierarchy Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's Customer, competitors, collaborators, company, context Customer marketing model Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM recency, frequency, monetary value (...

WGU C779 Web Development Foundations Master Test Already Passed dithering The ability for a computer to approximate a color by combining the RGB values. hexadecimal A base-16 number system that allows large numbers to be displayed by fewer characters than if the number were displayed in the regular base- 10 system. In hexadecimal, the number 10 is represented as the letter A, 15 is represented as F, and 16 is represented as 10. rule In a style sheet, a format instruction that consists o...

marketing the creation and satisfaction of demand for a product or service digital marketing utilizing the internet and other digital channels to drive demand for products and services strategy a set of ideas that outline how a product line or brand will achieve its objectives tactic a specific action or method that contributes to achieving a goal the 5 C's Context (Company, Collaborators, Competitors (Customers)) customers potential buyers with wants an...

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? A. the rule of thirds B. the 80-20 rule C. the rule of balance D. the 50-50 rule B. the 80-20 rule If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? A. PPC advertising B. web optimization C. content marketing D. outbound marketing C. c...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

REVIEWED MIDTERM EXAM FOR MGT 6311 SERP - CORRECT ANSWER-Search Engine Results Page First Phase of Customer Marketing Model - CORRECT ANSWER-Awareness Cluetrain Manifesto - CORRECT ANSWER-A set of 95 theses organised as a call to action ( CTA ) for businesses operating within a newly connected marketplace , published in 1999 While some of the book's claims have failed to materialise , it was an early source of guidelines for social media and obtained a cult like following . Market s...

dithering The ability for a computer to approximate a color by combining the RGB values. hexadecimal A base-16 number system that allows large numbers to be displayed by fewer characters than if the number were displayed in the regular base- 10 system. In hexadecimal, the number 10 is represented as the letter A, 15 is represented as F, and 16 is represented as 10. rule In a style sheet, a format instruction that consists of a specified selector and the properties and values app...

What is Entrepreneurship? - Answer-Setting up a business with the aim to make a profit. You need to create a legal structure for your small business. You would like some of the benefits enjoyed by large corporations, but do not want to be taxed twice. You have four partners who will be shareholders. None of you plan to sell your ownership shares to the public, but do not want to be protected from business liabilities. Which legal structure should you set up for your business? - AnswerS-Corpo...

A/B Testing comparing two versions of a web page to see which one performs better Acquisition channels that site visits come through to get to your site. How your visits are acquired Attribution assigning values to touch points within a users journey to conversion Attribution Analysis Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and later returns to complete a conversion on your site -Wholesome Att...

Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are often used to c...