Mkt 315 exam - Study guides, Class notes & Summaries

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MKT 315: Midterm Exam 2023/2024|Chapters 1 – 4| Real Questions with 100% Correct Answers(Verified) • 1 A combination of products and services offered to consumers or other businesses is called: • Business’s offering concept • 2 Although Desert Bottled Water has faced numerous lawsuits for manufacturing plant emissions that have polluted the ocean, it is currently promoting its bottle recycling campaign. This initiative is an example of . • Reactive CSR

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MKT 315 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 Because of _____, businesses are forced to be competitive. - answerBoth the Internet and E- commerce Milton Friedman's famous maxim, paraphrased, is: The social responsibility of business is to: - answerMake a profit The ROI equation does not: - answerInclude customer service values Self-actualization is NOT: - answerBuying a Mercedes _____ represents where the total revenue and total cost are equal. - answ...

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