GCU MKT 315 FINAL EXAM EXAM WITH QUESTIONS AND CORRECT ANSWERS 100% VERIFIED
1 view 0 purchase
Course
GCU MKT 315
Institution
GCU MKT 315
GCU MKT 315 FINAL EXAM EXAM WITH
QUESTIONS AND CORRECT ANSWERS 100% VERIFIED
GCU MKT 315 FINAL EXAM EXAM WITH
QUESTIONS AND CORRECT ANSWERS 100% VERIFIED
GCU MKT 315 FINAL EXAM EXAM WITH
QUESTIONS AND CORRECT ANSWERS 100% VERIFIED
GCU MKT 315 FINAL EXAM EXAM WITH
QUESTIONS AND CORREC...
GCU MKT 315 FINAL EXAM 2023-2024 EXAM WITH
QUESTIONS AND CORRECT ANSWERS 100% VERIFIED
A message is conveyed by means of an ___, such as a sales person or advertising
media - ANSWER-channel of communication
the process of having a sender transform an idea into a set of symbols in
communication is - ANSWER-encoding
the info sent by a source reciever in the communication process is called - ANSWER-a
message
profit equation - ANSWER-total revenue minus total cost
total money recieved from sale of a product is - ANSWER-total revenue
after a reciever responds to a message, the senders interpretation of it is called -
ANSWER-feedback
form of communication seeks to influence feelings/opinions is referred to as - ANSWER-
public relations
stage of personnel selling process to ensure customer satisfaction - ANSWER-follow up
personal selling process encompasses ___ distinct selling stages - ANSWER-6
any form of nonpersonnel communication of a product, service is referred to as -
ANSWER-advertising
pull strategy - ANSWER-consumers ask retailers for the product
salesperson who processes routine orders - ANSWER-order taker
2 types of personnel selling - ANSWER-order taking
order getting
combination compensation plan - ANSWER-paid salary plus commission on sales or
profits generated
social media site - ANSWER-social network
click-thru rate - ANSWER-how many people click on the website
electronic junk mail - ANSWER-spam
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller erickarimi. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.99. You're not tied to anything after your purchase.