What are psychographics - Study guides, Class notes & Summaries

Chapter 1 An Introduction to Consumer Behaviour 1) In studying consumers like Gail, a college student, marketers often find it useful to learn their interests in music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be able to categorize consumers according to their lifestyles. This sort of information is called: A) core values. B) psychographics. C) configurations. D) physiognomies. Answer: B Type: MC Page Ref: 2 Skill: Application Ob...

Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. correct answers Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your ...

Certified Parks and Recreation Professional (CPRP) Exam 2024 REAL ACTUAL EXAM (ALL SOLVED SOLUTIONS). What are the minimum and maximum levels of maintenance standards for Parks and Recreation? Minimum level: Maintain area so it is safe Maximum level: Maximum occupant safety and comfort & a sensation of well-being Routine Maintenance Preserve or improve the appearance of a facility or equipment. Less frequent than housekeeping activities, vary by season and user preference. May be completed...

What are the functional and emotional characteristics associated with "entrepreneurs?" - Answer-Desire for responsibility, preference for moderate risk, confidence in ability to succeed, desire for immediate feedback, high level of energy, future orientation, skill at organizing, value of achievement over money also high degree of commitment, tolerance of ambiguity, flexibility, tenacity. What is the success (failure) rate for new businesses (as of 2010)? - Answer-After 2 years, 34 percent...

MKTG 3340 Exam 2 what does market segmentation do? - correct answer links market needs to an organization's marketing program what are the steps of market segmentation? - correct answer identify market needs > link needs to actions > execute marketing program what are the three foundations of modern marketing? - correct answer segment market, target market, positioning what do you do in a segment market? - correct answer divide larger markets into groups with similar needs and w...

Why is social media an important part of inbound marketing? 1. Social media helps you reach millions of people in distant countries. 2. Users have the best customer service experiences in social media. 3. Social media is a one-to-one medium you can use to market in a direct, human way. 4. Social media has better advertising options than traditional media. - ANSWER-Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development o...

Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. Correct Answer Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your b...

what are media platforms? - ️️newspaper, broadcast, etc what are media professions? - ️️professional writer, journalists, PR professional what are the 3 primary functions of media? - ️️Persuade Inform Entertain for whom are media messages crafted? - ️️no one message will which everyone, crafted for small groups. which media profession is best at reading audiences and crafting messages for them? - ️️advertising how do we discover what audiences want? - ️️res...

Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. - ANSWER-Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your buyer p...

"Television Everywhere" Rumble - Answer-Dish Network vs. Time Warner Cable; Dish wants to copyright these terms, but HBO Go already had the idea. Dish abandons fight in Feb 2014. The Aereo Fight - Answer-USSC Case: ABC, Inc v. Aereo; Aereo wants to give all subscribers an antenna and send a signal to all devices without paying the companies. Question of legality. Media Convergence - Answer-When products typically linked to one medium show up on many media (e.g. - reading a book on your ph...