Societal marketing - Study guides, Class notes & Summaries

Exchange correct answers - 2+ entities - the entities should have something of value Marketing Orientations and Philosophies correct answers 1. Production Orientation: focus on what you're good at; internal focus 2. Sales Orientation: aggressively selling 3. Market Orientation: how people are reacting; external focus 4. Societal Orientation: looks at customers, BUT looks more at bigger goals; greater good! Customer Value correct answers The unique combination of benefits receive...

MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTElements necessary in order for marketing to occur - ANSWER--2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valu...

BUSML 3250 Exam 1 Questions and Answers with Verified Solutions What is marketing? The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process 1st 4 steps create value for customers, last step captures value from customers Understand marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superi...

BA 303 exam 1 Questions and Answers 100% Pass Some of the diverse areas of responsibility for marketing include the following: - Correct Answer ️️ -Selling Promotion Product Management Product Development Pricing Distribution Advertising Public Relations THE DEFINITION OF MARKETING: - Correct Answer ️️ -The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create mutually beneficial exchanges that sa...

Difference between macro & micro-marketing Macro: looking at the economy's entire marketing system Micro: look at individual company Different types of economies Russia-- centrally planned economy, globally integrated market economy China-- socialist market economy Law of diminishing demand Consumer-- if the price of a commodity is raised; a smaller quantity will be demanded if the price of a commodity is lowered; a greater quantity will be demanded Master01 | October, 2024/2...

Which of the following is true of marketing? - Marketing efforts are performed by many departments in an organization. Marketing is the activity, set of institutions, and processes for creating,_______, _______, and exchanging offerings that have _______ for customers, clients, partners, and society at large. - Communicating, delivering, value Which of the following is true of an exchange? - Marketing can occur even if an exchange does not take place. The four marketing management philoso...

1. Marketing ANS the activity, set of institutions, and processes for creating, communi- cating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 2. Exchange ANS people giving up something in order to receive something else they would rather have 3. Exchange Conditions ANS 1. There must be at least two parties. 2. Each party has something that might be of value to the other party. 3. Each party is capable of communication and deli...

Having the product available at the right time and location is which part of the marketing mix? - CORRECTANSWER Place The group of potential buyers is a: - CORRECTANSWER market The person who uses the product is the: - CORRECTANSWER Consumer. Informing, persuading and reminding customers about a good or service is which part of the marketing mix? - CORRECTANSWER Promotion Products that are not necessities but are simply desired by the consumer are: - ...

________ is never simple, yet understanding it is the essential task of marketing management. A) Brand personality B) Consumption pioneering C) Early adoption D) Consumer buying behavior E) Understanding the difference between primary and secondary data correct answers consumer buying behavior The consumer market is made up of which of the following? A) individuals who acquire goods or services for personal consumption B) households that purchase goods or services for personal consumpt...

Chapter 5 Consumer Markets and Buyer Behavior 1) Individuals and households that buy or acquire goods and services for personal consumption make up the . A) consumer market B) market offering C) market mix D) subculture E) social class Answer: A Skill: Concept Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy 2) Marketing stimuli include which of the following? A) economic stimuli B) price stimuli C) technologi...