Mktg 351 exam 2 - Study guides, Class notes & Summaries

Consumer Product - correct answer -Satisfies a want or a need business product - correct answer -a product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers content marketing - correct answer -a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent Relationship Marketing - correct answer -a strategy that focuses on keeping and improving relationships...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

ACTUAL 2024 CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers. Chapter 1: Introduction to Marketing Question 1: Q: Define marketing and explain its importance in business. A: Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is essential for businesses as it helps create awareness, attract customers, and ultimately drive sale...

CSUF MKTG 351 Spring 2020 Exam 2 Review With Questions And 100% SURE ANSWERS

Production Orientation - correct answer -A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation - correct answer -People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits Market Orientation - correct answer -Social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organi...