MKTG 351 (A+ Graded)

Strategic Planning correct answers is the process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities. Which of the following is the definition of marketing? correct answers The activity, set of institutions, and processes f...

Supply chain management correct answers a management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value Keys to Supply chain manageme...

marketing correct answers The process of creating, distributing, promoting, and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment customers correct answers...

If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? a. No, because consumers have specific wants b. Yes, the vehicle will be affordable c. No, white color is not appealing d. Yes, there is always a market for any p...

Product correct answers Everything, both favorable and unfavorable, that a person receives in an excahange Convenience Product correct answers A relativelty inexpensive item that merits little shopping effort Shopping Product correct answers A product that requires comparison shopping because ...

Which of the following best describes a "Pleasing Offering"? A. Give both immediate satisfaction and high long-run benefits (high immediate satisfaction and high long-run consumer benefit) B. Have neither immediate appeal nor long-run benefits (low immediate satisfaction and low long-run c...

Production Orientation correct answers A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation correct answers People will buy more goods and services if aggressive sales techniques are used and that high sales re...

Marketing correct answers The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment. Customers correct answers ...

this is an unstructured observation correct answers What type of observation is described by the following scenario: researchers studying purchases of refrigerators at a home durables/electronics store stand at the end of an aisle and record whatever behavior they think is appropriate with respect t...

Treatment group: correct answers exposed to independent variable Variables: correct answers 4 Ps Marketing the black box Variables chart: correct answers -4 Ps -Marketing -Black box of the consumer -Response Black box of the consumer: correct answers -emotion -cognition -motivation ...

Promotional Mix correct answers 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion correct answers Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a respo...

set of buyers who have some interest in the product correct answers Market measurable, accessible, responsive, and substantial (MARS) correct answers Segmentation must be judging how large the market is and how many customers are in that market correct answers Measureable judging how to rea...

Communication correct answers is the process by which meanings are exchanged or shared through a common set of symbols. Interpersonal Communication correct answers is the process by which meanings are exchanged or shared through a common set of symbols. Mass Communication correct answers invol...