Mkt 415 dq 2 - Study guides, Class notes & Summaries
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MKT 415 Topic 4 DQ 2
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Topic4 DQ2 
 
Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.
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MKT 415 Topic 8 DQ 2
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Topic8 DQ2 
 
Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.
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MKT 415 Topic 3 DQ 2
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Topic3DQ2 
Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?
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MKT 415 Promotion and Advertising Promotion and Advertising Topic 1 Discussions and Assignment Grand Canyon
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MKT 415 Topic 1 Assignment Emerging Model for IMC

MKT 415 Topic 1 DQ 1 (IMC) Impact Branding

MKT 415 Topic 1 DQ 2 (Benefits of IMC
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MKT 415 Topic 1 DQ 2
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Topic1DQ2 
Explainthebenefitsofanintegratedmarketingcommunications(IMC)strategy.
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MKT 415 Topic 2 DQ 1
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Topic2DQ1 
Whyisconsumerbehaviorandinsightimportantforadvertisingandpromotion?
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MKT 415 Promotion and Advertising Topic 6 DQ 2 Social Media Impact Public Relation Grand Canyon
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How has social media impacted public relations? Give examples to support your answer.
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MKT 415 Promotion and Advertising Topic 7 DQ 2 Pre-Testing and Post Testing Grand Canyon
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Discuss the differences between pretesting and post-testing. What are the advantages of each? Are there disadvantages? Why or why not?
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MKT 415 Promotion and Advertising Topic 8 DQ 2 Ethics in Advertising and Promotion Grand Canyon
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Discuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program? Provide an example.
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MKT 415 Promotion and Advertising Topic 3 DQ 2 Social Media Marketing Grand Canyon
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MKT 415 Topic3DQ2 
Go to YouT. Find an example of a highly viewed video (commercial). Why is it so popular?
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