Mkt 315 Study guides, Class notes & Summaries

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MKT-315 Topic 7 Quiz Verified 2024 Update 20/20 Question and Corrrect Answer Key Accurate A+ Graded

MKT 315 uky exam 2The Social Success Cycle - correct answer 1.Listening: Monitoring and responding to customer service and reputation management issues 2.Influencing: Establishing authority thru distributing and sharing valuable content 3.Networking: Finding and associating with authoritative and influential individuals and brands 4.Selling: •Generating leads and sales from existing customers and prospects Seeker Channels - correct answer are social platforms that users go to when see...

GCU MKT-315 Final Exam 2022 Grand Canyon University...

Mkt 315 exam 1 questions and answers already solved 2024

MKT-315 chapter 5products - correct answer The tangible or intangible items of value consumers receive in purchase transactions. competitive advantage - correct answer Refers to the extent to which firms exploit opportunities, neutralize threats, and reduce expenses relative to the competition. product mix - correct answer The combination of different offerings an organization provides. - Bakery: coffee, breakfast sandwiches, pastries, cakes, etc... - determined by target market of co...

GCU MKT-315 Final Profit Equation - correct answer total revenue - total cost Pricing Strategies - correct answer skimming, penetration and loss leaders Price Skimming Strategy - correct answer The organization starts out with a high price and then slowly lowers it to capture more of the market. The objective is to skimming profits one layer at a time. Price Penetration Strategy - correct answer The organization will offer a low price to increase sales and market share. Price may b...

MKT-315 Quiz 3Some of the reasons that make people decide what to buy are: 1. Personal, situational, psychological, and social interactions 2. Personal, emotional, affection, and social interactions 3. Psychological, awareness, situational 4. Rage, personal and social interactions - correct answer 1. Personal, situational, psychological, and social interactions What are the factors Influencing Consumer Behavior Economic Factor: 1. Psychology, Demographic, Competitiveness 2. Psychol...

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MKT-315 GCU MIDTERMCREST method - correct answer C: "Calm the Customer" R: "Repeat the Problem" E: Use "Empathy Statements" S: "Solve the Problem" T: Make a "Timely Response" - Good customer service increases customer loyalty and future sales. Maslow's Hierarchy of Needs - correct answer physiological, safety, love/belonging, esteem, self-actualization Types of Purchases - correct answer new task, straight rebuy, modified rebuy New task/buy - correct answer Purchases...