Mejo 1 - Study guides, Class notes & Summaries

MEJO 141 Exam 1

MEJO 137--AD Exam 1 Questions and CORRECT Answers 2024/2025

Journalism 2.0: Colonial Era Journalism Thomas Paine Party News Organs - political Journalism 2.0: Yellow Journalism Era Penny Newspaper Hearst & Pulitzer Journalism 2.0: Post World War II - non party but media mogul owned - impartial brokers - advertising based - appeal to largest audience - shaped US middle class - trusted & independent Journalism 2.0: Post WWII Journalism - professionalized - guardians of democracy - gatekeepers for american society Journalism ...

Final Exam: MEJO 137 Questions and CORRECT Answers 2024/2025

MEJO 137 ad exam 2024 with complete solution Factors of marketing (4 Ps) - Answer ️️ -Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model - Answer ️️ -Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and ra...

Mejo 137 PR final Questions and CORRECT Answers 2024/2025

MEJO 101 Final UPDATED Actual Exam Questions and CORRECT Answers Kamrhan Farwell, Suman Lee, Eva Zhao - CORRECT ANSWER- who are the 3 PR panelists who spoke? 3.4 - CORRECT ANSWER- As of 2016... the internet has ___ billion users 45% - CORRECT ANSWER- As of 2016, ___ of the world uses the internet 2.3 - CORRECT ANSWER- As of 2016,

MEJO 137 Ad UPDATED Actual Exam Questions and CORRECT Answers Creative Brief - CORRECT ANSWER- A document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor and approved by the creative team of designers, writers, and project managers. Purpose of a creative brief - CORRECT ANSWER- A map that guides its target audience - the creative team - on how to best rea...

Define Public Relations a strategic communications process that builds mutually beneficial relations between organizations and their publics. Key Points of PR - A strategic communications process - Aims to build mutually beneficial relationships - A management function - Serves an organization and (to extent possible) its key public/stakeholder interests - Addresses issues/opportunities tied to competition and conflict - Built increasingly on two-way communications although one-wa...

MEJO 141 Exam 1