MEJO 101 Final UPDATED Actual Exam Questions and CORRECT Answers
4 views 0 purchase
Course
MEJO 101
Institution
MEJO 101
MEJO 101 Final UPDATED Actual Exam
Questions and CORRECT Answers
Kamrhan Farwell, Suman Lee, Eva Zhao - CORRECT ANSWER- who are the 3 PR
panelists who spoke?
3.4 - CORRECT ANSWER- As of 2016...
the internet has ___ billion users
45% - CORRECT ANSWER- As of 2016,
___ of the world uses the i...
MEJO 101 Final UPDATED Actual Exam
Questions and CORRECT Answers
Kamrhan Farwell, Suman Lee, Eva Zhao - CORRECT ANSWER- ✔✔who are the 3 PR
panelists who spoke?
3.4 - CORRECT ANSWER- ✔✔As of 2016...
the internet has ___ billion users
45% - CORRECT ANSWER- ✔✔As of 2016,
___ of the world uses the internet
2.3 - CORRECT ANSWER- ✔✔As of 2016,
there are ___ billion social media users
445% - CORRECT ANSWER- ✔✔From 2000 to 2016, the amount of internet users saw
growth of ___%
1. More opportunities & problems arose from globalization
2. This created a need for Promotion & Issue Management
3. This in turn led to the growth of International Public Relations - CORRECT ANSWER-
✔✔How was the public relations industry affected by globalization?
250% - CORRECT ANSWER- ✔✔The Global PR industry saw a ___% revenue Increase
between 1990-2000
, 8.5% - CORRECT ANSWER- ✔✔The global PR industry experiences a __% annual growth
rate
5 - CORRECT ANSWER- ✔✔In 2016, the top 10 PR Agencies brought in __ billion dollars
in revenue
Weber Shandwick Worldwide - CORRECT ANSWER- ✔✔Who is the top ranked Global PR
agency?
global PR - CORRECT ANSWER- ✔✔Communication management that establishes and
maintains mutually beneficial relationships between an organization and its publics beyond
national boundary
FARA (Foreign Agency Registration Act - CORRECT ANSWER- ✔✔Act stating that public
relations agents in the US working for foreign clients should register at the Department of
Justice
Japan - CORRECT ANSWER- ✔✔Who is the top global PR client in the US?
government, corporate, embassy, tourism office - CORRECT ANSWER- ✔✔4 types of
Foreign Clients in the US:
1. Understand your publics/audiences.
2. Engage your publics.
3. Communicate core values of brands genuinely and strategically.
4. Connect an organization and its publics in a meaningful way. - CORRECT ANSWER-
✔✔Eva Zhao's 4 tips for Public Relations in the Digital Era:
Kamrhan Farwell - CORRECT ANSWER- ✔✔Who is UNC's Vice Chancellor of
Communications?
business - CORRECT ANSWER- ✔✔advertising is where ___ collides with the arts
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.49. You're not tied to anything after your purchase.
