Marketing mix 4 ps - Study guides, Class notes & Summaries
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MFT: MBA Exam | Updated Questions With 100% Correct Answers 2024
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MFT: MBA Exam | Updated Questions With 100% Correct Answers 2024 
 
The focal point of all marketing activities is Correct Answer: customers 
 
The marketing mix is known by what other name? Correct Answer: the four Ps 
 
Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix Correct Answer: product 
 
Making the product available to the customer in the right quantities and locations when the customer wants them is the defini...
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BUS203: Principles of Marketing (Saylor) Exam with complete Solutions 100% Verified
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BUS203: Principles of Marketing (Saylor) 
Exam with complete Solutions 100% Verified 
What are the four components of marketing? 
creating, communicating, delivering, exchanging 
What is the definition of marketing? 
The activity, set of institutions, and processes for creating, communicating, delivering, 
and exchanging offerings that have value for customers, clients, partners, and society at 
large 
Creating 
The process of collaborating with suppliers and customers to create offerings that h...
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MKTG 3701 Final Exam || with 100% Errorless Solutions.
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According to your text, what is the most basic concept in marketing? correct answers determining the difference between consumer needs and wants 
 
All of the following are elements contained in the 4 Ps of the marketing mix EXCEPT? correct answers profit. 
 
Daphne used to work in the city where she would take public transportation to work. However, she just took a new job in the suburbs and now not only has to find a place to live, but also has to buy a car to get to and from her job. For Daph...
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Sports and Entertainment Marketing Questions and Answers with complete solution
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Marketing - the process of developing, promoting, and distributing products, or goods and 
services, to satisfy customers needs and wants 
marketing concept - idea that organizations need to satisfy their customers while also trying to 
reach their organizations goals 
market - potential customers with shared needs who have to desire and ability to buy a product 
needs - a lack of basic necessities, such as food, clothing, or shelter 
wants - things that people desire based on personality, exper...
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BUS203: Principles of Marketing (Saylor) Exam with complete Solutions 100% Verified
- Exam (elaborations) • 14 pages • 2024
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BUS203: Principles of Marketing (Saylor) 
Exam with complete Solutions 100% Verified 
What are the four components of marketing? 
creating, communicating, delivering, exchanging 
What is the definition of marketing? 
The activity, set of institutions, and processes for creating, communicating, delivering, 
and exchanging offerings that have value for customers, clients, partners, and society at 
large 
Creating 
The process of collaborating with suppliers and customers to create offerings that h...
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MKTG 3340 EXAM 1 Correct Questions and Answers!
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MKTG 3340 EXAM 1 CorrectElements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) 
-DESIRE & ABILITY to satisfy those needs ("whats your budget?" 
- A way for the parties to COMMUNICATE 
- Something to exchange (that both parties agree is valuable) 
 
societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: 
- consumer wants & satisfaction 
-company profit...
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MFT: MBA FINAL EXAM STUDY TEST.
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MFT: MBA FINAL EXAM STUDY TEST. 
 
 
The focal point of all marketing activities is - CORRECT ANSWER customers 
 
The marketing mix is known by what other name? - CORRECT ANSWER the four Ps 
 
Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - CORRECT ANSWER product 
 
Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these mark...
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MKTG 3340 EXAM 1 Correct Questions & Answers!!
- Exam (elaborations) • 17 pages • 2023
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Elements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) 
-DESIRE & ABILITY to satisfy those needs ("whats your budget?" 
- A way for the parties to COMMUNICATE 
- Something to exchange (that both parties agree is valuable) 
 
societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: 
- consumer wants & satisfaction 
-company profits 
-public interest 
 
(...
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MKT 315 Midterm Study Guide fully solved 2024/2025
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MKT 315 Midterm Study GuideBrand Loyalty - correct answer Develops when customers prefer one brand over others and stick to the brand whenever possible. 
 
Competitive Advantage - correct answer Refers to the extent to which firms exploit opportunities, neutralize threats, and reduce expenses relative to the competition. 
 
Growth Stage - correct answer During the product lifecycle, when product awareness continues to build and consumers develop an understanding of the value of the product. 
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MFT: MBA Exam Questions And Correct Answers
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MFT: MBA Exam Questions And Correct Answers 
 
The focal point of all marketing activities is - Answer -customers 
 
The marketing mix is known by what other name? - Answer -the four Ps 
 
Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - Answer -product 
 
Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix v...
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