Convenience stores - Study guides, Class notes & Summaries

National Brands manufacturer brands and SMU's Ex; Nike, Adidas, Champion Secret Brands Strategy of having brands that are not just associated with ownership in order to build massive scale to own/protect the category Ex; Fiskars scissors Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen Brainpower Read More Liscenced Merchandise Brand Well known name brand contracts with another to develop, produce, and sell the brand L...

Customer Service Certification Exam Review 100% Pass Comparison Shopping The customer who spends time searching for the best price or deal on the item she is looking to purchase Innovative Buyer The buyer who wants to be first to purchase and own the latest merchandise Impulse Buyer The person who makes quick purchase decisions Physical Cue A physical need such as hunger or thirst that drives behavior Retailing No matter what format it takes, retailing is the method by which consumers acquir...

Alcoholic Beverage - Answer An alcoholic beverage is alcohol, or any beverage containing more than one-half of one percent of alcohol by volume, which is capable of use for beverage purposes, either alone or when diluted. [Texas Alcoholic Beverage Code Sec. 1.04 (1)] Alcoholic beverages may be sold by the drink for on-premise consumption in establishments such as restaurants and bars. Alcoholic beverages are also sold packaged for off-premise consumption in establishments such as convenienc...

MARK 3321 Final Exam with Complete Solutions Marketing Management Philosophies Four competing philosophies that stronly influence an organization's marketing processes. What are the four marketing management philosophies? Production, sales, market and societal. production orientation A philosophy that focuses on the internal capabilities of the firm rather than on the desires and need of the marketplace. Ex. furniture industry is infamous for diregarding their customers needs. ...

Roles of retailers in the distribution channel correct answers -Gatekeeper to the customer in exchanges -companies must convince retailer to carry their product -marketers works & partner with them to get products to market -retailer set final price & terms with supplier -can delist you at any time -Have significant leverage over vendors -proactive evolving strategies & keeping up with latest trends Major Types of Retailers: Product line Classifications correct answers 1. Specialty stor...

NRF Certification Test with Complete Solutions brick-and-mortar - Answer-the presence of a physical storefront and face-to-face customer experiences closeout stores - Answer-off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price commercial cue - Answer-advertising message that impacts purchase decisions comparison shopper - Answer-the customer who spends time searching for the best price or deal on the item she is lo...

CPCA Exam Questions With Complete Solutions 100% Solved Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No? Yes Is a consumer the person who buys the product-yes or no? No Does referring to a product as incremental mean the the product is unavailable at the shelf or point of purchase- yes or no? No Which of the following is not a specific trend in category management? A. Industry consolidation B. the use of shopper insights C. Reliance on fr...

NRF customer service Exam Questions with All Correct Answers Brick- and-mortar - Answer-The presence of a physical storefront and face-to-face customer experience. Closeout stores - Answer-Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the the manufacturer's price Commercial cue - Answer-Advertising message that impacts purchase decisions convenience stores - Answer-These stores aim at providing their customers a convenient shoppin...

CPCA Exam Questions With Complete Solutions 100% Solved Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No? Yes Is a consumer the person who buys the product-yes or no? No Does referring to a product as incremental mean the the product is unavailable at the shelf or point of purchase- yes or no? No Which of the following is not a specific trend in category management? A. Industry consolidation B. the use of shopper insights C. Reliance on fr...

off-price retailers - offer brand name merchandise at a discount. the merchandise typically consists of excess inventory, closeouts and irregulars closeout stores - off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price commercial cue - advertising message that impacts purchase decisions comparison shopper - the customer who spends time searching for the best price or deal on the item she is looking to purchase convenien...