Buad 332 - Study guides, Class notes & Summaries

BUAD 332 EXAM REPORTED QUESTIONS WITH ALL CORRECT ANSWERS What is the first step in strategic planning? - Answer-Define the company mission. Customer value summary - Answer-Customers are more demanding than ever What is the last step in the customer value strategy process? - Answer-assess the delivered value What is the fourth step in the customer value strategy process? - Answer-Communicate the value. What is the third step in the customer value strategy process? - Answer-Provid...

BUAD 332 EXAM QUESTIONS WITH CORRECT DETAILED ANSWERS LATEST UPDATE value proposition - Answer-the set of benefits or values that a company promises to deliver to consumers to satisfy their needs EX: what does BMW offer its customers? what else do marketing managers do? - Answer-once they decide who the target market is, and what the value proposition should be, they have to figure out how to execute their marketing strategy how do marketing managers execute this marketing strategy? - ...

direct marketing - ️️connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - ️️LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other item to a person at a particular address -personalized -newer digital forms -effective -often perceived as "junk mail' catalog marketing - ️️direct marketing through print, video, or digi...

BUAD 332 PRACTICE EXAM QUESTIONS WITH 100% CORRECT DETAILED ANSWERS LATEST UPDATE Assessing Information Needs - Answer-- a good MIS balances the information users would like against what they really need - collecting and storing information using a MIS is expensive - firms must decide whether the value of the insights gained from more information is worth the cost secondary data - Answer-data that already exists somewhere what users would like vs what they need and is feasible to offe...

BUAD 332 EXAM 1 LATEST 2024 QUESTONS WITH ALL CORRECT ANSWERS-UPDATED!! demographic forces - Answer-the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. marketers track changing age and family structures, geographic population shifts, educational characteristics, and population diversity economic forces - Answer-consist of the general economic conditions and trends - unemployment, inflation, interest rates, economic growth ...

BUAD 332 Exam 4 questions with 100% correct answers rated A+

BUAD 332 Final (MOON) questions with complete solutions

What is the simple definition of marketing? - managing profitable customer relationships goals of marketing activity - 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Simple Model of the Marketing Process - Create value for customers and bui...

BUAD 332 Final Exam Class Examples 100% Correct Example of Marketing in Action JDA, combining direct mail with personalized URL's cost JDA $60,000 but yielded high response rate and $13 million in sales Catalog creates emotional affection Telephone marketing is a big part of direct marketing Direct Marketing Example Case Study: Sweet Truth Dental (Omni-Channel)... pay to be the first website to come up on someone's page Where is direct marketing heading Prism advertisement ...