4 ps of the marketing mix - Study guides, Class notes & Summaries

An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. - Answer-Marketing A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (and other fi...

According to your text, what is the most basic concept in marketing? correct answers determining the difference between consumer needs and wants All of the following are elements contained in the 4 Ps of the marketing mix EXCEPT? correct answers profit. Daphne used to work in the city where she would take public transportation to work. However, she just took a new job in the suburbs and now not only has to find a place to live, but also has to buy a car to get to and from her job. For Daph...

Elements necessary in order for marketing to occur - Answer--2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - Answer-calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (ex...

MFT: MBA FINAL EXAM STUDY TEST. The focal point of all marketing activities is - CORRECT ANSWER customers The marketing mix is known by what other name? - CORRECT ANSWER the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - CORRECT ANSWER product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these mark...

BUS203: Principles of Marketing (Saylor) Exam with complete Solutions 100% Verified What are the four components of marketing? creating, communicating, delivering, exchanging What is the definition of marketing? The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Creating The process of collaborating with suppliers and customers to create offerings that h...

Marketing - the process of developing, promoting, and distributing products, or goods and services, to satisfy customers needs and wants marketing concept - idea that organizations need to satisfy their customers while also trying to reach their organizations goals market - potential customers with shared needs who have to desire and ability to buy a product needs - a lack of basic necessities, such as food, clothing, or shelter wants - things that people desire based on personality, exper...

MARK 3000 McManus Test 1 -solved Marketing - Correct ️️ organizational function and set of processes for... 1. CReating, CApturing, COmmunicating and DElivering value to customers 2. Managing customer relationships in ways that benefit the organization and stakeholders Anticipating (research) and determining the needs/wants of consumers (target market)... - Correct ️️ and satisfying those needs through the use of the 4P's to create long term exchanges of value Value - Correct ️...

BUS203: Principles of Marketing (Saylor) Exam with complete Solutions 100% Verified What are the four components of marketing? creating, communicating, delivering, exchanging What is the definition of marketing? The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Creating The process of collaborating with suppliers and customers to create offerings that h...

MFT: MBA Exam | Updated Questions With 100% Correct Answers 2024 The focal point of all marketing activities is Correct Answer: customers The marketing mix is known by what other name? Correct Answer: the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix Correct Answer: product Making the product available to the customer in the right quantities and locations when the customer wants them is the defini...

BUS203: Principles of Marketing (Saylor) Exam with complete Solutions 100% Verified What are the four components of marketing? creating, communicating, delivering, exchanging What is the definition of marketing? The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Creating The process of collaborating with suppliers and customers to create offerings that h...