Primary grocery shopper - Study guides, Class notes & Summaries

What best describes the grocery channel? - Answer-higher operating expenses creating higher overhead resulting in tighter margins and higher prices tactics of limited assortment stores - Answer-Limited SKU counts, low prices, limited service, small store footprint attribute of a Club store - Answer-tend to have less operating expenses and less overhead so prices are generally lower EDLP - Answer-offers shoppers everyday low prices on all items High/Low - Answer-offers higher everyday pric...

CPCA Practice Exam Questions With 100% Correct Answers Why is "channel blurring" occurring in the retail industry? -Answer-All of these are correct. Channel blurring is occurring because of many changes in the retail industry - all of the traditional channel rules are being broken! Dollar Stores have begun to appeal to high income families in the United States and Canada. Why is this happening? -Answer-Low prices on certain items are important to some upscale families. Which of the fol...

CPCA Practice Test Quizzes & Answer 1. Is the acronym GMROI important to the practice of category management? -Answer-No 1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention? - Answer-No 1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point of purchase? -Answer-No 1. Which one of these statements best represents an attribute of a Club store? -Answer-1. a. Club stores offer a better value for consumers ...

CPCA Practice Test Complete Questions with 100% Correct Answers 1. Is the acronym GMROI important to the practice of category management? No 1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention? No 1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point of purchase? No 1. Which one of these statements best represents an attribute of a Club store? 1. a. Club stores offer a better value for consumers and...

CMA Certification - CPCA EXAM |115 Questions| With Correctly Solved Solutions Which of the following statements describes a product that is incremental? -Answer-A product that adds variety of choice relative to other existing products Basic Industry Knowledge -Answer- which of the following is not a specific trend in category management -Answer-industry consolidation what is in store merchandising materials used to catch shoppers attention -Answer-POP When looking at channel dynamics whi...

CPCA Practice Exam Questions With 100% Correct Answers Why is "channel blurring" occurring in the retail industry? -Answer-All of these are correct. Channel blurring is occurring because of many changes in the retail industry - all of the traditional channel rules are being broken! Dollar Stores have begun to appeal to high income families in the United States and Canada. Why is this happening? -Answer-Low prices on certain items are important to some upscale families. Which of the fol...

CPCA Practice Test Complete Questions with 100% Correct Answers 1. Is the acronym GMROI important to the practice of category management? No 1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention? No 1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point of purchase? No 1. Which one of these statements best represents an attribute of a Club store? 1. a. Club stores offer a better value for consumers and...

CPCA Practice Test Quizzes & Answer 1. Is the acronym GMROI important to the practice of category management? -Answer-No 1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention? - Answer-No 1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point of purchase? -Answer-No 1. Which one of these statements best represents an attribute of a Club store? -Answer-1. a. Club stores offer a better value for consumers ...

CPCA Practice Test Exam Questions With Complete Solutions 1. Is the acronym GMROI important to the practice of category management? - answerNo 1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention? - answerNo 1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point of purchase? - answerNo 1. Which one of these statements best represents an attribute of a Club store? - answer1. a. Club stores offer a bette...

CPCA Exam- Basic industry knowledge Q & A • When looking at channel dynamics which one of these statements best describes the grocery channel? -Answer-Grocery stores have higher operating expenses creating higher overhead resulting in tighter margins and higher prices • Which of the following best describes why channel blurring is occurring in our industry? - Answer-All of the above: increasing growth of alternative store formats, increased competition for consumer spending, items carr...