Mkt415 topic 2 Study guides, Class notes & Summaries

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MKT 415 Promotion and Advertising  Topic 4 DQ 2 Local Library and its Services Grand Canyon
  • MKT 415 Promotion and Advertising Topic 4 DQ 2 Local Library and its Services Grand Canyon

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  • MKT 415 Topic4 DQ2 Assume you were on the committee for a local library. What would you recommend to increase interest in the library and usage of its services? Provide detail to support your decision.
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MKT 415 Topic 6 DQ 2
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MKT 415 Topic 7 DQ 2
  • MKT 415 Topic 7 DQ 2

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MKT 415 Promotion and Advertising  Topic 2 DQ 2 CEO as an advertising spokesperson- Grand Canyon
  • MKT 415 Promotion and Advertising Topic 2 DQ 2 CEO as an advertising spokesperson- Grand Canyon

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  • MKT 415 Topic 2 DQ 2 Discuss why companies use their founder, president, or CEO as an advertising spokesperson. What are the pros and cons of this practice for both major corporations and smaller companies, such as a local retailer?
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MKT 415 Promotion and Advertising  Topic 7 DQ 2 Pre-Testing and Post Testing Grand Canyon
  • MKT 415 Promotion and Advertising Topic 7 DQ 2 Pre-Testing and Post Testing Grand Canyon

  • Other • 3 pages • 2023
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  • Discuss the differences between pretesting and post-testing. What are the advantages of each? Are there disadvantages? Why or why not?
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MKT 415 Promotion and Advertising  Topic 6 DQ 2 Social Media Impact Public Relation Grand Canyon
  • MKT 415 Promotion and Advertising Topic 6 DQ 2 Social Media Impact Public Relation Grand Canyon

  • Other • 4 pages • 2023
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  • How has social media impacted public relations? Give examples to support your answer.
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MKT 415 Topic 2 DQ 2
  • MKT 415 Topic 2 DQ 2

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MKT 415 Promotion and Advertising  Topic 3 DQ 2 Social Media Marketing Grand Canyon
  • MKT 415 Promotion and Advertising Topic 3 DQ 2 Social Media Marketing Grand Canyon

  • Other • 2 pages • 2023
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  • MKT 415 Topic3DQ2 Go to YouT. Find an example of a highly viewed video (commercial). Why is it so popular?
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MKT 415 Promotion and Advertising  Topic 8 DQ 2 Ethics in Advertising and Promotion Grand Canyon
  • MKT 415 Promotion and Advertising Topic 8 DQ 2 Ethics in Advertising and Promotion Grand Canyon

  • Other • 2 pages • 2023
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  • Discuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program? Provide an example.
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MKT 415 Topic 2 DQ 1
  • MKT 415 Topic 2 DQ 1

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