Mkt415 Study guides, Class notes & Summaries
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MKT 415 Topic 6 DQ 2
- Other • 4 pages • 2023
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Topic 6 DQ2 
 
Howhassocialmediaimpactedpublicrelations?Giveexamplesthatshowthisimpact.
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MKT 415 Topic 2 DQ 2
- Other • 2 pages • 2023
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Topic2DQ2 
Discuss why companies use their founder, president, or CEO as an advertising spokesperson.Whataretheprosandconsofthispracticeforbothmajorcorporationsandsmallercompanies,suchasalocalretailer?
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MKT 415 Topic 6 Assignment Task; Public Relations - Ticketmaster Implementing Public Relations
- Other • 6 pages • 2023
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MKT 415 Topic 6 Assignment Task; Public Relations - Ticketmaster Implementing Public Relations
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MKT 415 Topic 1 DQ 1
- Other • 2 pages • 2023
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Topic1DQ1 
 
Howdoesintegratedmarketingcommunications(IMC)impactbranding?Whyisitimportant?Whyismarketsegmentationimportant?Whatethicalconsiderationsneedtobeconsideredinmarketsegmentation?
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MKT 415 Promotion and Advertising Topic 8 Assignment Benchmark - Marketing Campaign Grand Canyon
- Other • 12 pages • 2023
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Description: 
 
The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. 
 
This campaign could be a one-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appr...
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MKT 415 Topic 8 Assignment; Benchmark - Marketing Campaign
- Other • 12 pages • 2023
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MKT 415 Topic 8 Assignment; Benchmark - Marketing Campaign
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MKT 415 Topic 8 DQ 2
- Other • 2 pages • 2023
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Topic8 DQ2 
 
Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.
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MKT 415 Topic 3 DQ 1
- Other • 2 pages • 2023
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Topic3DQ1 
Review the Auckland Zoo Promotional Objectives in Chapter 7 of the textbook. Provide a critiqueand include whether you feel they are clear, measureable, and integrated. How would youimprovethem?
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MKT 415 Topic 6 Assignment Task; Public Relations - Bud Light
- Other • 7 pages • 2023
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MKT 415 Topic 6 Assignment Task; Public Relations - Bud Light
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MKT 415 Topic 4 DQ 2
- Other • 2 pages • 2023
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Topic4 DQ2 
 
Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.
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