Mkt 475 - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Mkt 475? On this page you'll find 30 study documents about Mkt 475.
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Mkt 475 quizzes, Exam bundle 2023 with Complete Questions and Answers 100% Correct (Graded A)
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Mkt 475 quizzes, Exam bundle 2023 with Complete Questions and Answers 100% Correct (Graded A)
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Mkt 475 ch 10 Quiz 6 Review Test Submission
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Question 1 
3 out of 3 points 
Which of the following is the final step in selecting the distribution 
strategy? 
Selected 
Answer: Selecting the channel 
configuration 
Correct 
Answer: Selecting the channel 
configuration 
 Question 2 
3 out of 3 points 
Often customers shop for information in one channel, then defect from 
that channel to make the purchase in another medium. This process is 
referred to as _____. 
Selected 
Answer: channel 
surfing 
Correct 
Answer: channel 
surfing 
 Q...
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MKT 475 Review Test Submission: Quiz 9 Course Strategic Marketing Mtk 475 Test Quiz 9 Ch 14
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Question 1 
3 out of 3 points 
Which of the following is the first stage in aligning the organization with the market? 
Selected Answer: 
Improving alignment through informal lateral integration 
Correct Answer: 
Improving alignment through informal lateral integration 
 Question 2 
3 out of 3 points 
Which of the following is an appropriate usage context for an organic marketing organizational form? 
Selected Answer: 
Conditions of market failure, high environmental uncertainty, infrequent t...
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MKT 475 ch 13 Quiz QUESTIONS AND ANSWERS 100% CORRECT
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Question 1 
3 out of 3 points 
_____ selling provides assistance and support to value chain members rather than obtaining sales. 
Selected Answer: 
Trade 
Correct Answer: 
Trade 
 Question 2 
3 out of 3 points 
_____selling is a form of selling in which the salespeople work with the customers of a channel 
member to encourage them to purchase the producer's product from the channel member. 
Selected Answer: 
Missionar 
y 
Correct Answer: 
Miss
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MKT 475 Mkt 475 chapter 8 and 9 Quiz 5 question and answer grade A+.
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Question 1 
3 out of 3 points 
Which of the following is true of scanner-based tests? 
Selected 
Answer: 
It uses cable television and a computerized database to 
track new product. 
Correct 
Answer: 
It uses cable television and a computerized database to 
track new product. 
 Question 2 
3 out of 3 points 
Product _____ refers to when a new product attracts sales from an existing 
product. 
Selected 
Answer: 
cannibalizat 
ion 
Correct 
Answer: 
cannibalizat 
ion 
 Question 3 
3 out of 3...
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MKT 475 Mkt 475 ch 11 and 12 Quiz 7 Questions and Answers 100% Correct.
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Review Test Submission: Quiz 7 
Course Strategic Marketing Mktg 475 
Test Quiz 7 ch 11 and 12 
Instruction 
s 
This quiz consist of 30 multiple choice questions. The first 15 
questions cover the material in Chapter 11. The second 15 questions 
cover the material in Chapter 12. Be sure you are in the correct 
Chapter when you take the quiz. 
Results 
Displayed 
Submitted Answers, Correct Answers, Feedback 
 Question 1 
3 out of 3 points 
A low-active pricing strategy: 
Selected 
Answer: 
is m...
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Mkt 475 ch1 Jan >CourseStrategic MarketingMKT475 Questions and Answers 100% Correct
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Question 1 
3 out of 3 points 
_____ consist(s) of the benefits and costs resulting from the purchase and 
use of products as perceived by the buyer. 
Selected 
Answer: Customer 
value 
Correct 
Answer: Customer 
value 
 Question 2 
3 out of 3 points 
Which of the following stages of marketing strategy process consists of 
brand, value-chain, pricing, and promotion and selling strategies designed 
and implemented to meet the value requirements of targeted buyers? 
Selected 
Answer: Market...
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MKT 475 Mkt 475 ch 6 and 7 Quiz 2 question and answer grade A+.
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Question 1 
3 out of 3 points 
A(n)_____ is a life product life cycle stage where the product-market is 
actually fading away instead of experiencing a temporary fall or cyclical 
changes. 
Selected 
Answer: declining productmarket 
Correct 
Answer: declining productmarket 
 Question 2 
3 out of 3 points 
The number of competitors in a(n) _____ market initially consists of the 
first market entrant and one or two other firms. 
Selected 
Answer: emergi 
ng 
Correct 
Answer: emergi 
ng 
 Que...
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MKT 475 quiz 9 Questions and Answers (100% Correct)
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Question 1 
3 out of 3 points 
_____ organizational design assigns departments, groups, or individuals, 
responsibility for specific activities, such as advertising and sales 
promotion, pricing, sales, marketing research, and marketing planning and 
services. 
Selected 
Answer: Function 
al 
Correct 
Answer: Function 
al 
 Question 2 
0 out of 3 points 
The _____ of marketing activities across multiple functions is more common 
in market-oriented businesses serving business customers, and op...
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MKT 475 Mkt 475 ch2 and 3 Quiz 2 question and answer grade A+.
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Question 1 
3 out of 3 points 
Which of the following is the final step in analyzing the competition? 
Selected 
Answer: Identifying and evaluating potential 
competitors 
Correct 
Answer: Identifying and evaluating potential 
competitors 
 Question 2 
3 out of 3 points 
_____ refers to firms using simpler and less costly ways to match the value 
requirements offered by the products of incumbent firms serving the 
market. 
Selected 
Answer: Disruptive 
innovation 
Correct 
Answer: Disruptive ...
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