Mkt 475 - Study guides, Class notes & Summaries

 Question 1 3 out of 3 points Which of the following is true of scanner-based tests? Selected Answer: It uses cable television and a computerized database to track new product. Correct Answer: It uses cable television and a computerized database to track new product.  Question 2 3 out of 3 points Product _____ refers to when a new product attracts sales from an existing product. Selected Answer: cannibalizat ion Correct Answer: cannibalizat ion  Question 3 3 out ...

Question 1 3 out of 3 points Which of the following is the final step in selecting the distribution strategy? Selected Answer: Selecting the channel configuration Correct Answer: Selecting the channel configuration  Question 2 3 out of 3 points Often customers shop for information in one channel, then defect from that channel to make the purchase in another medium. This process is referred to as _____. Selected Answer: channel surfing Correct Answer: channel surfing  Q...

Question 1 3 out of 3 points Which of the following is the first stage in aligning the organization with the market? Selected Answer: Improving alignment through informal lateral integration Correct Answer: Improving alignment through informal lateral integration  Question 2 3 out of 3 points Which of the following is an appropriate usage context for an organic marketing organizational form? Selected Answer: Conditions of market failure, high environmental uncertainty, infrequent t...

Question 1 3 out of 3 points _____ selling provides assistance and support to value chain members rather than obtaining sales. Selected Answer: Trade Correct Answer: Trade  Question 2 3 out of 3 points _____selling is a form of selling in which the salespeople work with the customers of a channel member to encourage them to purchase the producer's product from the channel member. Selected Answer: Missionar y Correct Answer: Miss

Question 1 3 out of 3 points Which of the following is true of scanner-based tests? Selected Answer: It uses cable television and a computerized database to track new product. Correct Answer: It uses cable television and a computerized database to track new product.  Question 2 3 out of 3 points Product _____ refers to when a new product attracts sales from an existing product. Selected Answer: cannibalizat ion Correct Answer: cannibalizat ion  Question 3 3 out of 3...

Review Test Submission: Quiz 7 Course Strategic Marketing Mktg 475 Test Quiz 7 ch 11 and 12 Instruction s This quiz consist of 30 multiple choice questions. The first 15 questions cover the material in Chapter 11. The second 15 questions cover the material in Chapter 12. Be sure you are in the correct Chapter when you take the quiz. Results Displayed Submitted Answers, Correct Answers, Feedback  Question 1 3 out of 3 points A low-active pricing strategy: Selected Answer: is m...

 Question 1 3 out of 3 points _____ consist(s) of the benefits and costs resulting from the purchase and use of products as perceived by the buyer. Selected Answer: Customer value Correct Answer: Customer value  Question 2 3 out of 3 points Which of the following stages of marketing strategy process consists of brand, value-chain, pricing, and promotion and selling strategies designed and implemented to meet the value requirements of targeted buyers? Selected Answer: Market...

Question 1 3 out of 3 points A(n)_____ is a life product life cycle stage where the product-market is actually fading away instead of experiencing a temporary fall or cyclical changes. Selected Answer: declining productmarket Correct Answer: declining productmarket  Question 2 3 out of 3 points The number of competitors in a(n) _____ market initially consists of the first market entrant and one or two other firms. Selected Answer: emergi ng Correct Answer: emergi ng  Que...

Question 1 3 out of 3 points _____ organizational design assigns departments, groups, or individuals, responsibility for specific activities, such as advertising and sales promotion, pricing, sales, marketing research, and marketing planning and services. Selected Answer: Function al Correct Answer: Function al  Question 2 0 out of 3 points The _____ of marketing activities across multiple functions is more common in market-oriented businesses serving business customers, and op...

Question 1 3 out of 3 points Which of the following is the final step in analyzing the competition? Selected Answer: Identifying and evaluating potential competitors Correct Answer: Identifying and evaluating potential competitors  Question 2 3 out of 3 points _____ refers to firms using simpler and less costly ways to match the value requirements offered by the products of incumbent firms serving the market. Selected Answer: Disruptive innovation Correct Answer: Disruptive ...