Mgt325 - Study guides, Class notes & Summaries

MGT 325 Topic 5 Assignment; Creating a Communications Plan

MGT 325 Topic 8 Assignment; Benchmark-Challenges of Using Technological Communication Tools

MGT 325 Topic 6 DQ 1 Description: Being authentic is a core element of crisis communication. Explain why. MGT 325 Topic 6 DQ 2 Description: Why is it important to have a streamlined crisis communication plan? Provide an example of an internal and external crisis and explain each.

Topic 4 DQ 2 Description: Review the case analysis on glocalization, "Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works," located in the topic Resources. Euro Disney (now Disney Paris) opened in 1992. Within days the organization realized that the workforce was quitting en masse, levels of attendance were only 10% of what was expected, and Disney's stock price was plummeting. What was the role of ethnocentrism in the downfall? How could it have been avoided?

MGT 325 Topic 2 DQ 2 Description: Using the Kotter model information located in the topic Resources, pick one of the eight stages of organizational change and explain why it is important to the overall process.

Topic 3 DQ 1 Description: Review the article about an Oreo social media post during the 2013 Super Bowl, "Oreo’s Super Bowl Tweet: 'You Can Still Dunk in the Dark,'" located in the topic Resources. Considering implications of timing, potential legal concerns, and efficacy, how does an organization effectively prepare to be able to respond immediately on a weekend? What technologies/policies do you believe Oreo utilized within their communication team that led to the success of this post?

MGT 325 Topic 2 Assignment; Communicating a New Policy

Topic 3 DQ 1 Description: Review the article about an Oreo social media post during the 2013 Super Bowl, "Oreo’s Super Bowl Tweet: 'You Can Still Dunk in the Dark,'" located in the topic Resources. Considering implications of timing, potential legal concerns, and efficacy, how does an organization effectively prepare to be able to respond immediately on a weekend? What technologies/policies do you believe Oreo utilized within their communication team that led to the success of this post?...

Topic5DQ DQ2 Reviewthearticle,"TheInternalCommunicationRoleoftheChiefExecutiveOfficer:CommunicationChannels,Style,andEffectiveness,"locatedinthetopicResources.DiscussfourdifferentcommunicationchannelsthatareoftenusedandhowaCEOdetermineswhichtoutilizeforinternalcommunication.If theCEOofaFortune500 organizationhasakeymessageonearningstobereleasedtoallstakeholdersatthesametime.Whoarethetopstakeholderstobeconsidered,andwhatistheappropriateformofcommunication?

Topic 1 DQ 2 Description: In the topic Resource, "LEGO Sends Customer Hilarious 'Star Wars'-Themed Response to Apologize for Missing Piece," review LEGO's response to a customer regarding a product issue. Is this appropriate/inappropriate? Why? What are some pitfalls when it comes to business communications?