Mar 3023 - Study guides, Class notes & Summaries

MAR 3023 FSU Brady Final Exam questions with Correct answers

MAR 3023 Exam 1 Questions & Answers 2024/2025 What is the aim of marketing? - ANSWERS-To make selling unnecessary -To know and understand customers so well the product or service fits them and sells itself Hopkins view of marketing. - ANSWERS-Marketing is the answer to the question of why you buy a product -Marketing is the foundation of every business What is the key foundation of marketing? - ANSWERSThe product What are the 4 P's? - ANSWERS-Product -Price -Place -Promotio...

MAR 3023 FINAL EXAM 2 QUESTIONS & ANSWERS 2024/2025 "Profiling" refers to: - ANSWERSan attempt to identify the distinguishing characteristics of a group Which of the following means that consumers do not remember all the information they see, read, or hear even minutes after exposure to it? - ANSWERSselective retention The group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is the: - ANSWERSevoked s...

UCF MAR 3023 Exam 5 Review Questions with Correct Answers

MAR 3023 Final Exam questions with Correct Answer1.

MAR 3023 Final Exam Questions & Answers 2024/2025 Integrated marketing communications(IMC) - ANSWERSadvertising, personal selling, sales promotion, public relations, direct marketing, and online marketing The communication process - ANSWERSSender, Transmitter, Encoding, Communication Channel, Receiver, Noise, Feedback Loop sender - ANSWERSwhere the message originates, must clearly identified to the intended audience transmitter - ANSWERSa marketing department or external agency tha...

1. Regarding the expression "Keep the message simple," which is true? a) It is not an advertising principle b) It is an advertising principle that is followed by most advertising campaigns c) It is an advertising principle that is violated by most advertising campaigns d) None of the above correct answers c) It is an advertising principle that is violated by most advertising campaigns 2. Which of the following is NOT one of the fundamental advertising principles? a) If you have somethi...

UCF MAR 3023 Exam 1 – Massiah Questions and Answers Already Passed Value is what you get for what you give. True Serena studies her customer profiles, market research data, complaints, and other information, attempting to better understand what her customers want. Serena most likely operates in the __________ era of marketing. Value-Based Marketing Four Winds Art Gallery recently began offering appraisals of customers' art collections, in addition to continuing to sell paintings....

MAR 3023 FINAL EXAM 1 QUESTIONS & ANSWERS 2024/2025 What is marketing? - ANSWERSProduct development to satisfy unmet consumer needs Great Marketing (3 things) - ANSWERS1. Develop products that people want or need 2. Price them at a level that maximizes profits 3. Distribute them to where consumers are Marketing Defininition - ANSWERSThe process by which companies determine what products or services may be of interest to customers and the strategy to use in sales, communications and ...

UCF MAR 3023 Exam 1 Review Latest Update Graded A+ Marketing An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing Plan A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps,...