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MAR 3023 FSU Brady Final Exam questions with Correct answers
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MAR 3023 FSU Brady Final Exam questions with Correct answers
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MAR 3023 FSU Brady Final Exam questions withCorrect answers
Advertising Correct Answer-A PAID, NON-PERSONAL
COMMUNICATION about an organization ant its products transmitted
to a target audience through MASS MEDIA
Personal Selling Correct Answer-A PAID, PERSONAL
COMMUNICATION that seeks to inform customers and persuade them
to purchase products in an exchange situation.
Public Relations Correct Answer-A BROAD set of communication
efforts used to create and maintain favorable relationships between an
organization and its stakeholders
Sales promotion Correct Answer-An activity or material that acts as a
DIRECT INDUCEMENT offering
Integrated Marketing Communications Correct Answer-Coordination of
promotion and marketing efforts for maximum impact
Traditional Promotion mix Correct Answer-Promotion and marketing
efforts are separate between media channels, and it wasn't very
consistent and did not communicate well
Consistent IMC Correct Answer-Keep a consistent message to
customers that allows them to cut through the clutter
,Coordinated IMC Correct Answer-Coordinate/Manage promotional
efforts to be logically connected
Complementary IMC Correct Answer-Synchronized to create a greater
overall campaign. Each promotion message builds on another.
Continuity IMC Correct Answer-Use more precisely targeted
promotional tools over time. Have the same message over time.
The two general promotion strategies Correct Answer-Push Policy, Pull
Policy
Push Policy Correct Answer-Business to Business (B2B), Promotes a
product to only the next institution down the marketing channel.
Producer to wholesaler, wholesaler to retailers, retailers to consumers.
Pull Policy Correct Answer-Promoting a product directly to consumers
to develop strong demand. Companies target consumers.
Communication Process Correct Answer-Describes the exchange of
information between two or more people.
Messages are sent through... Correct Answer-Channels
, Communication Channels include Correct Answer-Letters, email, in
person
7 Elements of Communication Process Correct Answer-Source,
Encoding Information, Message Development, Communications
Channel, Decoding the Message, Receiver, Feedback.
Noise Correct Answer-Constantly trying to interrupt the communication
process in some way
The Source Correct Answer-The person or organization that has
information to share.
Q Score Correct Answer-Measure of FAMILIARITY and LIKING.
Familiarity - % who have heard of him/her. Liking - % that list the
person is a favorite.
Encoding Information Correct Answer-The process of putting words,
thoughts, messages into symbolic form in such a way that they will be
understood by the receiver/consumer.
Communications Channel Correct Answer-How the communications
travels from the source to the receiver
Two Types of Communications channels Correct Answer-Non personal
channels, Personal channels
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