Lecture - Study guides, Class notes & Summaries

This summary covers all the material for the Brand Management (328032-M-6) course and exam (2023). Including detailed examples and notes from the Interactive Lectures + Practice Exam Questions!

PM for DISCOUNT :) Following this summary, which includes all lecture slides / notes, and book notes, helped me achieve an 8,5 grade in my final examination. As a perfectionist and organization maniac, I could not cope without a structured summary, and I wanted to share it with other students as well. The summary is pretty recent, so do not hesitate to check it out! Good luck on your exams. Please leave a positive rating if satisfied ! :)

Lecture summary from the course Marketing Strategy. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! Compared to last year, some sessions are in different order, or some content is a little extra for you this year, but might come in handy. Good luck!! (It does not include guest lecture content for copyright reasons.)

UPDATED NOTES - these include all cases for 2023 - lecture notes -readings - case summarizing tables - easy to follow and concise

This summary contains ALL mandatory literature and LECTURE NOTES, hence, everything you will need for the tutorials and the exam. You will find all the readings for course 2.6 Anxiety and Stress summarized by an Honours student. I like to create helpful visuals, overviews, and diagrams accompanied by explanations. I hope you'll enjoy them, and good luck with your exam! P.S. I'll be delighted if you leave a review :)

The document includes detailed summaries of all articles (except Deaton 2013) and lecture notes with slides and additional information mentioned in class. NB: this document includes lectures 11- 17, which is the material needed for the final exam.

This summary contains all information of the lectures and research papers of the following authors; Nass & Moon, 2000 Gambino et al., 2020 Lombard & Xu, 2021 Xu & Liao, 2020 Sundar, Jia, Waddell, & Huang, 2015 Ellison & Vitak, 2015 Waytz & Gray, 2018 Appel et al., 2020 Stoycheff, Liu, Wibowo, & Nanni, 2017 Valkenburg, 2022 Cumiskey & Ling, 2015 Nowak & Fox, 2018 Van Pinxteren et al., 2020 Ferrara, Varol, Davis, Menczer, & Flammini, 2016 Hoy, 2018 Maréchal, 2016 Yee & Bailens...

Hi all! I made a summary of all the lectures, including loads of pictures and 55 multiple choice practice questions. Good luck studying and with the exam! :)

This document contains a summary of all the lectures provided by the VU for the course Cross Cultural Marketing (E_IBA1_CCM). The important concepts are shown in (colored) bold. The document also shows illustrations and pictures of important concepts, to paint a clearer picture. Goodluck with studying!

This is a summary of the course HR Analytics. I passed the course with an 8.1. I read all the articles and books and attended all the lectures. Based on all this information, the summary was created. Furthermore, I included a glossary to find information more easily during the exam.