Buad 332 final exam - Study guides, Class notes & Summaries

definition: Connecting directly with carefully targeted individual customers to both obtain immediate response and cultivate lasting customer relationships - Correct Answer Direct Marketing What is the fastest growing form of marketing? - Correct Answer Direct marketing -10% of U.S. economy is generated by direct marketing sales What are the forms of direct marketing? - Correct Answer -Direct-mail -Catalog -Telemarketing -mobile phone marketing Definition : Direct marketing throu...

Direct marketing - Answer connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - Answer LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other item to a person at a particular address -personalized -newer digital forms -effective -often perceived as "junk mail' catalog marketing - Answer direct marketing through print, video, or digital cata...

direct marketing - ️️connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - ️️LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other item to a person at a particular address -personalized -newer digital forms -effective -often perceived as "junk mail' catalog marketing - ️️direct marketing through print, video, or digi...

The world is shrinking rapidly with the advent of faster (BLANK), (BLANK), and (BLANK). - ️️communications transportation financial flows International trade is (BLANK) and makes up (BLANK) of the U.S. GDP. - ️️booming 25% Global competition is (BLANK). - ️️intensifying Higher (BLANK) come with globalization. - ️️risks Major International Marketing Decisions - ️️1) looking at the global marketing environment 2) deciding whether to go international 3) deciding...

Example of Marketing in Action - Answer JDA, combining direct mail with personalized URL's cost JDA $60,000 but yielded high response rate and $13 million in sales Catalog creates - Answer emotional affection Telephone marketing is a big part of - Answer direct marketing Direct Marketing Example - Answer Case Study: Sweet Truth Dental (Omni-Channel)... pay to be the first website to come up on someone's page Where is direct marketing heading - Answer Prism advertisement and measure dolla...