Buad 332 exam 3 - Study guides, Class notes & Summaries

what is a narrow definition for price? - Answer- price is the *amount of money* charged for a product or service what is a more broad definition for price? aka price = ________. - Answer- price is the *sum* of all the *values that consumers exchange* for the *benefits of having or using the product* price = SACRIFICE there is a pair of boots sold on Amazon and at Dillard's for $88 with the same tax and no shipping. are they the same price? <-- what question are we really asking here?...

BUAD 332 Exam 3 Questions And Answers With Verified Solutions

BUAD 332 Exam 3 Questions And Answers With Verified Solutions

Price - Correct Answer -Narrowly: price is the amount of money charged for a product -Broadly: price is the sum of all values consumers exchange for a product/service Price is ____not just money - Correct Answer -Sacrifice -Ex: ordering from Amazon vs Dillards to order from Amazon you sacrifice time and ability to try on to order from Dillards you sacrifice gas, time, selection, convenience, etc. Factors affecting price - Correct Answer Internal -marketing objectives -marketing strat...

Price - Correct Answer -Narrowly: price is the amount of money charged for a product -Broadly: price is the sum of all values consumers exchange for a product/service Price is ____not just money - Correct Answer -Sacrifice -Ex: ordering from Amazon vs Dillards to order from Amazon you sacrifice time and ability to try on to order from Dillards you sacrifice gas, time, selection, convenience, etc. Factors affecting price - Correct Answer Internal -marketing objectives -marketing strat...

BUAD 332- Moon- EXAM 1 Questions with Complete Solutions 100% Verified What is the simple definition of marketing? - Correct Answers managing profitable customer relationships goals of marketing activity - Correct Answers 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Correct Answers A social and managerial process by which individuals and groups obtain what they need and want through creating...

Narrowly, what is a price? - ️️Narrowly, price is the amount of money charged for a product or service Broadly, what is a price? - ️️Broadly, price is the sum of all values that consumers exchange for the benefits of having or using the product or service Price is not just money, think of price as - ️️sacrifice Example of price - ️️$88 boots from amazon versus exact same pair at Dillards for $88 as well. The price here is wait-time, trying them on, or convenience. The...