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Chapter 01: Health: A Community View 
Nies: Community/Public Health Nursing, 7th Edition 
MULTIPLE CHOICE 
1. Which best describes the primary reason that Americans are concerned about health care?
Test bank for Community Public Health Nursing 7th Edition Nies
Test bank for Community Public Health Nursing 7th Edition Nies
Test bank for Community Public Health Nursing 7th Edition Nies
Community Public Health Nursing 7th Edition Nies Test Bank
Three-page summary of chapter one of Steven P. Lee's Ethics and War textbook, common for political science courses. 
Summarizes each section with the most important information. Includes direct quotes from the text if notable/useful for class discussions. Definition section at the end with all the key terms. 
Enjoy :)
What are Some Errors in Communication? correct answer: sources may not adequately transform the abstract idea into an effective set of symbols 
 
a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver 
 
the receiver may not properly transform the set of symbols into the correct abstract idea 
 
feedback may be so delayed or distorted that it is of no use it the sender 
 
Encoding correct answer: process of having the sender transform...
The Customer is... correct answer: everyone's responsibility. 
 
Goals of Marketing correct answer: (1) Discover (assess) the needs and wants of prospective customers. 
 
(2) Satisfy these needs and wants through EXCHANGES 
 
Requirements for Marketing to Occur correct answer: -Two + Parties with Unsatisfied Needs 
-A Desire and Ability to be Satisfied 
-A Way for the Parties to Communicate 
-Something to Exchange 
 
customer value proposition correct answer: a promise to the target consume...
_______ needs and wants of customers and _______ them correct answer: discover, satisfy - goals of marketing 
 
people with both the desire and the ability to buy a specific offering correct answer: market 
 
a promise to your target customer of the value that your product/service will deliver correct answer: value proposition 
 
the 4 p's correct answer: product, price, promotion, place 
 
personal relationship between organization and its individual customers correct answer: relationship...
Elements necessary in order for marketing to occur -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) 
-DESIRE & ABILITY to satisfy those needs ("whats your budget?" 
- A way for the parties to COMMUNICATE 
- Something to exchange (that both parties agree is valuable) 
 
societal marketing concept calls upon marketers to balance 3 considerations in setting their marketing policies: 
- consumer wants & satisfaction 
-company profits 
-public interest 
 
(ex. toms, so...