Exam (elaborations)
MKTG 3340 EXAM 1 Questions With Complete Solutions
- Course
- MKTG 3340
- Institution
- Southern Methodist University
Elements necessary in order for marketing to occur -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) so...
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