MG 495
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MG 495 Unit 6 Homework
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Week 6 Assignment: Blue Nile, Inc. Executive Summary 
Blue Nile, Inc. is a nontraditional jewelry company founded in 1999 offering a simpler 
process in selecting an engagement ring, but still provide a premium customer experience. The 
company offers education, guidance, quality, and value that builds confidence with its customers. 
Serving both national and 40 international customers, who can make purchases in U.S. dollars as 
well as 22 foreign currencies. 
Synopsis of the Case 
Blue Nile, In...
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MG 495 Unit 4 Discussion
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MG 495 DISCUSSIONS 1 
MG 495 Discussion Week 4 
From Chapter Six: 
Q1 - What industry forces might cause a propitious niche to appear or disappear? 
The text describes a propitious niche as a unique market opportunity that is available only for a 
particular time (Wheelan, Hunger, Hoffman, & Bamford, 2010, p. 167). A company will create a 
niche by focusing a business at a specific customer. I found an article at F that 
discussed the benefits of a niche “rather than trying to appeal to the ma...
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MG 495 Midterm
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Research suggests that strategic management evolves through four sequential phases in 
corporations. The first phase is 
forecast-based planning. 
externally oriented planning. 
strategic management. 
internally oriented planning. 
Correct! 
basic financial planning. 
Question 2 
5 / 5 pts 
In the final phase of strategic management, strategic information is available to 
operational personnel. 
Correct! 
people throughout the organization
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MG 495 Unit 8 Homework
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The Boston Beer Company Executive Summary 
The Boston Beer Company (BBC) was founded by Jim Koch in 1984, and started with a 
beer brewed from his great-great-grandfather’s microbrew recipe. The company expanded and 
eventually went public in 1995. Koch received multiple offers to buy his company out, but he 
would always decline. Selling only 1% of the total beer market, he maintained his operations 
and never changed his great-great-grandfathers recipe. 
Synopsis of the Case 
Kochs’ BBC is...
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MG 495 Unit 3 Homework
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Week 3 Assignment: The Audit Executive Summary 
The Audit case study pertains to an annual audit of a national CPA firm. Sue, a new CPA, 
was completing the annual audit and discovered a problem that could impact her future with the 
company. She discovered the firm was using an illegal method to decrease the amount of payroll 
taxes payments. This issue had not been documented in the previous year’s audits; despite the 
concern being raised by other CPA’s. 
Synopsis of the Case 
Sue has dis...
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MG 495 Unit 2 Homework
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Name: 
Assignment: Textbook Case Analysis Executive Summary – Week 2 
Date Submitted: 30 October 2016 
Course (include the 
section number: 
MG495 Business Policy 
Statement of Academic Integrity: 
I certify that: 
1. I prepared this document specifically for this class; 
2. I am the author of this document; 
3. I am fully disclosing and giving proper credit to any outside assistance received in 
its preparation; 
4. I cited sources of information (e.g., data, ideas, charts, etc.) and used thi...
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MG 495 Unit 2 Discussion
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MG 495 Discussion Week 2 
1. From Chapter 2: What recommendations would you make to improve the effectiveness 
of today's boards of directors? 
According to the text, the role of a board of directors is to strategically manage a corporation 
by monitoring developments inside and outside the corporation, evaluate and influence 
management proposals, decisions and actions, and initiating and determining the 
corporation’s mission and strategies. To improve a board of director’s effectiveness ...
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MG 495 Unit 1 Discussion
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MG 495 Discussion Week 1 
1. Why has strategic management become so important to today's corporations? 
According to the textbook, strategic management is a set of managerial decisions and actions 
that help determine the long-term performance of an organization (Wheelan, Hunger, 
Hoffman, & Bamford, 2010, p. 4). It has become important to today’s corporations because 
there is a need to focus on long-term high performance, specifically the ability to sustain high 
performance over a long per...
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MG 495 Unit 1 Homework
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MG 495 Homework Unit 1 
JetBlue CEO Learns to Pivot as Airline’s Strategy Evolves 
From WSJ.com I found an article about the airline JetBlue. The current CEO, Robin 
Hayes took over 18 months ago, and has taken the company in a different direction. In its 16 
years of existence, JetBlue has been known as an airline that offers cheap flights, and treats all 
customers as equals. In April, Mr. Hayes attempted to buy smaller San Francisco-based 
airline Virgin America Inc. with the goal of increa...
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