APR 241
Liberty University
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Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) fully solved
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Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) fully solvedIntegrated Marketing Communications - correct answer the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company needs the consumer 
 
Promotion - correct answer any communication by marketers than informs, persuades, or reminds a potentials buyer of a product to influence an opinion or elicit a response 
 
Promotion Strategy - correct ...
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Exam 2 APR 241 questions with 100% correct answers
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Exam 2 APR 241 
copywriter - correct answer person who creates the words and concepts for ads and commercials 
 
art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. 
 
creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately responsible for the creative product- the form the final ad takes 
 
creativ...
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Magazine and Newspaper Media verified already passed
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Magazine and Newspaper Mediaselectivity - correct answer The ability of a medium to reach a specific target audience. 
 
gatefolds - correct answer An oversize magazine page or cover that is extended and folded over to fit into the publication. Gatefolds are used to extend the size of a magazine advertisement and are always sold at a premium. 
 
bleed pages - correct answer Magazine advertisement where the printed area extends to the edge of the page, eliminating any white margin or border aroun...
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APR 241 Liberty University -Marketing Ch.15 Test Review updated to pass
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APR 241 Liberty University -Marketing Ch.15 Test Review updated to pass 
True - correct answer T or F: In marketing, promotion usually involves a company or organization sending a sales message to a potential customer. 
 
False - correct answer T or F: In the promotion process, only one message can be communicated at a time. 
 
True - correct answer T or F: Television, radio, magazines, websites, and salespeople are all examples of message channels. 
 
False - correct answer T or F: Before the m...
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APR 241 Liberty University -Marketing Exam #3 (Chapter 10) already passed
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APR 241 Liberty University -Marketing Exam #3 (Chapter 10) already passed 
What is a wholesaler? - correct answer an individual or organization that sells products that are bought for resale, for making other products or for general business operations 
 
What is wholesaling? - correct answer transactions in which products are bought for resale, for making other products or for general business operations 
 
Retailing - correct answer Transactions in which the buyer intends to consume the produc...
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APR 241 Liberty University -Marketing Vocab Chapter 30 & 31 fully solved rated A+
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APR 241 Liberty University -Marketing Vocab Chapter 30 & 31 fully solved rated A+Product Planning - correct answer Making decisions about the features and services of a product or idea that will help sell the product 
 
Product Mix - correct answer All the different products that a company makes or sells 
 
Product Line - correct answer A group of closely related products maufactured or sold by a business 
 
Product Item - correct answer A specific model,brand, or size of a product within a prod...
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APR 241 Liberty University -Principles of Advertising Chapter Three The Business of Advertising fully solved
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APR 241 Liberty University -Principles of Advertising Chapter Three The Business of Advertising fully solvedadvertisers - correct answer companies that sponsor advertising for themselves and their products 
 
advertising agencies - correct answer independent businesses that specialize in developing ad campaigns and crafting the ads for clients 
 
suppliers - correct answer people and organizations that assist both advertisers and agencies in the preparation of advertising materials, such as phot...
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APR 241 Liberty University -Test 4 APR 241 correctly answered
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APR 241 Liberty University -Test 4 APR 241 correctly answeredresearch 
research is the controlled, objective and systematic gathering of information for the purpose of describing and understanding 
 
 
Formulative Research 
research conducted at the beginning of the planning process, or during the implementation of a plan 
 
 
Summative research 
research conducted at the end of a campaign to determine the extent that objectives and goals were met 
 
 
Problem or opportunity statement 
a concise...
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APR 241 CHAPTER 1 ARENS BOOK Liberty University - Question and answers rated A+
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APR 241 CHAPTER 1 ARENS BOOK Liberty University - Question and answers rated A+ APR 241 CHAPTER 1 ARENS BOOK 
 
 
advertising - correct answer a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future. 
 
marketing communications - correct answer The various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ...
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APR 241 Creative Strategy and ProcessCh. 8 LECTURE Liberty University - Questions with complete solution
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APR 241 Creative Strategy and ProcessCh. 8 LECTURE Liberty University - Questions with complete solutionAPR 241: Creative Strategy and Process/Ch. 8 *LECTURE* 
 
 
In most ad agencies, the people who first conceptualize the symbols, words, and images are the members of the _____________ team. 
 
creative 
 
 
 
copywriter 
 
develops the verbal message, the copy (words) within the ad. 
 
 
 
 
art director 
 
responsible for the nonverbal aspect of the message, the design, which determines the l...
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