WGUC712 (WGUC712)
Western Governers University
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WGU C712 Marketing Fundamentals
- Other • 13 pages • 2023
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- $10.00
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1. "A good product sells itself" - Prior to the 1920's - the production era

2. "Creative ads and selling will overcome consumer resistance and persuade them

to buy" - Prior to 1950's - the sales era

3. "The consumer rules! Find a need and fill it" - Since 1950's - the marketing era

4. "Long-term relationships with customers and other partners lead to success" -

Since 1990's - the relationship era

5. "Connecting to consumers via internet and social media sites is an effective ...
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WGU C712 Marketing Fundamentals
Last document update:
ago
1. "A good product sells itself" - Prior to the 1920's - the production era 
2. "Creative ads and selling will overcome consumer resistance and persuade them 
to buy" - Prior to 1950's - the sales era 
3. "The consumer rules! Find a need and fill it" - Since 1950's - the marketing era 
4. "Long-term relationships with customers and other partners lead to success" - 
Since 1990's - the relationship era 
5. "Connecting to consumers via internet and social media sites is an effective ...
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