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WGU C712 Marketing Fundamentals
- Course
- WGUC712 (WGUC712)
- Institution
- Western Governers University
1. "A good product sells itself" - Prior to the 1920's - the production era 2. "Creative ads and selling will overcome consumer resistance and persuade them to buy" - Prior to 1950's - the sales era 3. "The consumer rules! Find a need and fill it" - Since 1950's - the marketing era 4. "Long-te...
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