MKTG 300
California State University - Long Beach
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Mktg 300 - Test bank for Ch. 1
- Exam (elaborations) • 15 pages • 2024
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This is a comprehensive and unique test bank that comprises questions and answers in chapter 1; an overview of marketing. 
 
 
U'll need it!!
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California State University-MKTG 300 Midterm 1 Study Guide
- Exam (elaborations) • 54 pages • 2021
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- $14.49
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Chapter 1: 
11. Which of the following statements is true of marketing? 
a. It is more of a philosophy rather than an organization function. 
b. It is focused on just selling goods, services, and/or ideas. 
c. It rewards the seller and not the buyer of a transaction. 
d. It focuses on delivering value and benefits to customers. 
ANSWER: D 
12. Researchers at Fresnas Inc. invented a new form of glass that filters harmful rays of sunlight and blocks heat. Without 
researching the market conditions...
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