MKT 315 (MKT315)

Quizz 2 1.- Examples of neuromarketing research are: Brain activity Emotional response to an ad or product Eye movement tracking All of the above 2.- What is market segmentation? Dividing the entire market into groups of consumers 3.- Which of the following does not cover marketing data: Customer 4.- Demographics, trends, buying habits, competition, and industry environments are the part of: Marketing data 5.- What are the four positioning statements: -Target market, category, bra...

1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesalers – broad selection of products c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) d. Retailers: is the process that enables the sale of products and services to end-user consumers, including busines...

Assurance The customers' evaluation of the competence of the service provider. Customer Gap The difference between customer expectations and customer perceptions. Customer Satisfaction A form of measurement of service quality where customers indicates their level of satisfaction with the service offering. Empathy Service providers being understanding about the customer's needs and circumstances. Inconsistency Services and service quality are inconsistent because services are created ...

b. marketing information system What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? a. control b. marketing information system c. ansoff matrix d. SMART goals c. cause marketing Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an example of ______? a. green marketing b. native marketing c. cause marketing d. social marketing e. astroturfing c. native advertising G...

MKT-315 Midterm Chapters 1 - 4 Chapter 1 Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Concept: the business orientation model that involves creating value and satisfying consumer needs Marketing Mix: consists of four elements: product, place, price, and promotion, also called the 4 Ps Marketing Plan: a tool used to set up vari...

 Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from manufacturer to retailer that add value as they move finished products and services to consumers. ◦ Distribution channels are made up of manufacturing companies and the intermediaries distribute products and services to consumers. What is Distribution?  Two basic forms o...

Quizz 1 1.- Marketing includes which of the following activities? Pricing a product 2.- What is the process called when the wholesalers and manufacturers segment their markets much the same way as retailers? B2B segmentation 3.- Which is NOT a key strategic decision in formulating a marketing plan? Creation of the logo and tagline 4.- Which of the following key perspectives is not considered while performing the situation analysis? Suppliers 5.- The Marketing Concept Era is designated...

Quizz 2 1.- Examples of neuromarketing research are: Brain activity Emotional response to an ad or product Eye movement tracking All of the above 2.- What is market segmentation? Dividing the entire market into groups of consumers 3.- Which of the following does not cover marketing data: Customer 4.- Demographics, trends, buying habits, competition, and industry environments are the part of: Marketing data 5.- What are the four positioning statements: -Target market, category, bra...

1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesalers – broad selection of products c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) d. Retailers: is the process that enables the sale of products and services to end-user consumers, including busines...