Touchpoints - Guides d'étude, Notes de cours & Résumés

Digital Marketing - Google Certification What is the first step in creating an online business strategy? A. Identifying business goals B. Understanding what the competition is doing C. Knowing the market D. Aligning goals to the strategy - A. Identifying business goals What is the purpose of the 'See, Think, Do, Care' framework? A. To help determine a marketing strategy B. To help a business understand the customer journey online C. To help a business reach a global audience ...

CYSE 411 midterm questions and answers already passed 2024 What are a bug and a flaw? - correct answer Bugs are implementation vulnerabilities (bad coding) Flaws are structural vulnerabilities What are the three pillars of Software Security? - correct answer Applied Risk Management Software Security Touchpoints Knowledge How do we calculate risk? - correct answer Risk = probability * impact ( T / F )The code in C Libraries has been certified to be internally secure - correct answer...

Primary marketing research technique that explores the impact of one or more factors, such as the comparison of two marketing campaigns :~~ experimental research Automatic, low-involvement purchase decision process based on limited information or information gathered in the past :~~ routine problem-solving Identify the SWOT in this situation: New government policies will help the company in the future :~~ external opportunity Personal Selling is the personal aspect of the Promotio...

Which three ways can Salesforce Data Cloud support the Customer 360 Experience? A. Create unified customer profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys. B. Auto-convert all of your data across your IT Ecosystem into insightful and meaningful information with no intervention. C. Capture and unify data from anywhere with a high-scale data ingestion service. D. Be able to analyze your data with Salesforce Core Re...

What feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric - C. Custom Dimension Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above - D. All of the above To recognize users across different devices, what feature must be enabled? A. Audience Definitions B. Attribution Models C. Google Ads Linking D. User ID - D. User ID In Multi-Channel F...

What feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric - C. Custom Dimension Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above - D. All of the above To recognize users across different devices, what feature must be enabled? A. Audience Definitions B. Attribution Models C. Google Ads Linking D. User ID - D. User ID In Multi-Channel F...

MkTG 3340 Exam 2 Question and answers 2024 verified to passsecond dimension - correct answer Companies can't just keep a leadership position based on one aspect of customer values, they need to appeal to TWO customer values. Ex: Walmart- low price, frictionless retail proposition - correct answer Customers want to buy something they value from someone they trust superior competitive advantage - correct answer in order to win customers, retailers must offer products and experiences that ar...

Consumer Behavior(Human Behavior) correct answers set of value seeking activities that takes place as people go about addressing realized needs Consumer Behavior (Field of Study) correct answers investigates how consumers engage in the consumption process consumption correct answers process by which goods, services, or ideas are used and transformed into value economics correct answers production and consumption psychology correct answers think feel and do + react to the environment ...

HUBSPOT INBOUND MARKETING CERTIFICATION Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers' experience. Personalization is about creating _________________. - Answer - D) Mutuality Fill in the blank. Explicit segmentation is synonymous with _________________. - Answer - D) Caustion Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand ______________. - Answer - ...

What feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric C. Custom Dimension Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above D. All of the above To recognize users across different devices, what feature must be enabled? A. Audience Definitions B. Attribution Models C. Google Ads Linking D. User ID D. User ID In Multi-Channel Funnel reports, ...