Neuromarketing - Guides d'étude, Notes de cours & Résumés

Dit document bevat alle huiswerkopdrachten voor het vak Event Advanced. Innovaties, trends en ontwikkelingen, neuromarketing, groepsgedrag, wetgeving en regels en citymarketing. Ik verkoop ook mijn whitepaper over neuromarketing op Stuvia. Deze twee documenten samen kun je als bundel kopen!

Praktijkopdracht EVA huiswerkopdracht 2 Neuromarketing. Beoordeeld met een 7

Principles of Marketing (MindTap - Cengage Learning) Quizzes 1, 2,3,4,6,8,9,10,11,14,15,16,18,19 Already Passed ____ are people born between 1946 and 1964. Baby Boomers ____ is a photo sharing website. Imgur _____ describes how people make purchase decisions and how they use and dispose of the purchased goods and services. Consumer behavior _____ is a company's product sales as a percentage of total sales for that industry. Market share _____ is a purchase situation involving a person...

MKT-315 Topic 2Examples of neuromarketing research are: Brain activity Emotional response to an ad or product Eye movement tracking All of the above - correct answer All of the above What is market segmentation? - correct answer Dividing the entire market into groups of consumers Which of the following does not cover marketing data: - correct answer Customer Demographics, trends, buying habits, competition, and industry environments are the part of: - correct answe...

cross-tabulation - answer-method of presenting and analyzing data involving 2 or more variables to discover data relationships dependent variable - answer-outcome/what you measure (y-axis) experiments - answer-involves obtaining data by manipulating factors under tightly controlled conditions to test cause and effect; marketing experiments include the independent variable or drivers (marketing mix elements: product features, price or promotion) and dependent variable (change in the purchas...

decision making correct answers structured approach 5 step marketing research approach correct answers define the problem. develop the research plan. collect relevant information. develop findings. take marketing actions concepts correct answers ideas about products methods correct answers approaches to collect data internal data correct answers inside the firm. inputs are efforts expended to make sales. outcomes and results of marketing efforts external data correct answers outsi...

Samenvatting van alle lessen van markt- en consumentenonderzoek olv Prof. Hayley Pearce (vak eerste semester 2022, examen januari 2023). Inclusief gastlessen over social media funnel (Maxine Stevens) en Gen Z. Mindere notities van de andere 2 gastlessen.

Aan de hand van het boek Invloed, van Robert Cialdini (5e druk), heb ik les gekregen en powerpoint slides ontvangen van mijn docent. In deze samenvattingen komen veel onderdelen aan bod

MKT-315 Topic 2 Perceptual map is a tool for visualizing: - correct answer Competitive landscape and spotting positioning opportunities Demographics, trends, buying habits, competition, and industry environments are the part of: - correct answer Marketing data which of the following is NOT an Examples of neuromarketing research - correct answer Competetitor Analysis Which is the proper sequence of the marketing research process: - correct answer Identify the Problem - Develop the R...