Marketingcommunication Guides d'étude, Notes de cours & Résumés

Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

Korte samenvatting met alle onderwerpen voor tentamen.

Uitgebreide samenvatting van de HC's van het vak Marketing Communication and the Consumer

Samenvatting van het boek Integrated Advertising, Promotion, and Marketing Communications. Kenneth E. Clow - Donald Baack - Eighth Edition Hoofdstukken 1 t/m 15 (m.u.v Hoofstuk 14) - Voorbeelden van modellen en figuren. - Aan het eind van elk hoofdstuk de key words. - Begrippen en definities genoemd. ---------------------------------------------------------------------------------------------------------------------------------- Summary of the book Integrated Advertising, Promotion, and Mark...

Samenvatting van de hoorcolleges van het vak Marketing Communication. Hierbij zijn plaatjes en voorbeelden uit de colleges toegevoegd. Geschreven in het Engels met af en toe een Nederlandse vertaling. Geschikt voor eerstejaarsstudenten van de bachelor CIW en IBC en pre-masterstudenten van CIW en IBC.

Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14