Mkt - Study guides, Class notes & Summaries

All of the following are characteristics of a good objective EXCEPT? Select one: A. Profitable Correct B. Realistic C. Measurable D. Time specific E. Consistent - ACCURATE ANSWERA Coca Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. Critics of these new vending machines are concerned that entertaining technology is...

Everything you need to know for the marketing exam. You really don't want to read 907 pages, I would know haha... Also, don't worry about that I might have left out something important out because I didn't. Literally, everything you have to know is in there. Only thing I didn't summarize is the articles. There are some typo's here and there, but you'll read over them. Good luck!

Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content m...

price correct answers The amount of money charged for a product or service - The sum of all the values that consumers exchange for the benefits of having or using the product or service. considerations in setting price correct answers product costs (price floor: no profits below this price) competition and other external factors: (competitors strategies and prices, marketing strategy, objectives, and mix, nature of the market and demand) consumer perceptions of value (price ceiling: no dema...

MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)

what was the first social media for advertising? correct answers Facebook Ad Types correct answers the kinds of ads you can create on social media - ex - reels, pins Demographics correct answers statistical information about a particular population. - ex - age, gender, language, location hashtags correct answers used to help users find posts related to their interests KPI correct answers Key Performance Indicator Objectives correct answers What you want to achieve from a marketi...

(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & A(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & A(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & A

what is the goal of all businesses correct answers survival *we ensure this by being profitable *we make a profit by generating more revenue than costs incurred what is the goal of marketing correct answers to raise revenues, or at an even more basic level, market share market share correct answers is always expressed as a percentage and is used to monitor growth market share = (our sales in x product category) / (total industry sales in product category x) how do we raise market sh...

MKT 300 - Exam 1 - UKY Hapke Complete Questions And Answers

MKT 300 - Exam 1 - UKY Hapke