MKTG 3701 EXAM 2024 WITH GUARANTEED ACCURATE ANSWERS |VERIFIED
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Course
MKTG 3701
Institution
MKTG 3701
All of the following are characteristics of a good objective EXCEPT?
Select one:
A. Profitable Correct
B. Realistic
C. Measurable
D. Time specific
E. Consistent - ACCURATE ANSWERA
Coca Cola vending machines are found all over the world. The newest machines have an interactive screen that r...
MKTG 3701 EXAM 2024
MKTG 3701 EXAM 2024 WITH GUARANTEED ACCURATE ANSWERS |VERIFIED
All of the following are characteristics of a good objective EXCEPT?
Select one:
A. Profitable Correct
B. Realistic
C. Measurable
D. Time specific
E. Consistent - ACCURATE ANSWER✅✅A
Coca Cola vending machines are found all over the world. The newest machines
have an interactive screen that runs advertisements and allows users to obtain free
photos of themselves and ringtones after they have bought a drink. Critics of these
new vending machines are concerned that entertaining technology is being used to
market sugary products. In terms of a SWOT analysis, this concern would be an
example of?
Select one:
,A. Weakness
B. Strength
C. Advantage
D. Opportunity
E. Threat - ACCURATE ANSWER✅✅E
In order to expand its sales into the U.S. market, BRL, an Australia based
winemaker, agreed to a merger with a U.S.based wine distribution company.
According to Ansoff strategic opportunity matrix, BRL would be implementing a
____ strategy?
Select one:
A. Diversification
B. Market development
C. Product development
D. Divestment
E. Product penetration Incorrect - ACCURATE ANSWER✅✅B
Market penetration occurs when?
Select one:
A. A supermarket adds a new store
B. A U.S.based company begins to sell its products in China
C. Motown records sells dvds to Walmart
D. Yoplait sends yogurt coupons to its existing customers
E. 3M distributes Breathe Right nasal strips in Europe - ACCURATE
ANSWER✅✅D
,Pure Digital Technologies created the Flip, a digital camera priced around 150
dollars. It filled a gap between expensive digital cameras and webcams. The Flip
plugs straight into a computer, and the video can easily be viewed and shared
instantly. Creating a new product for a new market is called?
Select one:
A. Divestment
B. Segment development
C. Target marketing
D. Diversification Correct
E. Directed growth - ACCURATE ANSWER✅✅D
The ____ answers the question, What business are we in, and where are we going?
Select one:
A. Mission statement Correct
B. Financial statement
C. Situation analysis
D. Market strategy
E. Strategic plan - ACCURATE ANSWER✅✅A
The company that manufactures Molson beer, which is typically consumed by
males, launched an alcoholic lemonade beverage to attract more females. This
launch of a new product to attract a new market for Molson products is an
illustration of a _____ strategy?
Select one:
A. Market development Incorrect
B. Market penetration
C. Product penetration
, D. Product development
E. Diversification - ACCURATE ANSWER✅✅E
The marketing of new organic cotton tee shirts for Life is good existing customers
would be an example of a _____ strategy?
Select one:
A. Market development Incorrect
B. Product development
C. Market penetration
D. Product penetration
E. Diversification - ACCURATE ANSWER✅✅B
The SWOT acronym refers to a company analysis of its?
Select one:
A. Sales, width of product mix, observations, and technology
B. Situations, wealth, organizational strengths, and target markets
C. Strengths, weaknesses, opportunities, and threats Correct
D. Service levels, willingness to spend, organizational culture, and total revenues
E. Strategies, willingness to change, objectives, and trends - ACCURATE
ANSWER✅✅C
With hospitals nationwide facing budget cuts and slimmer profit margins, Dekalb
County Medical Center decided to cash in on one of the most consistently
profitable services, delivering babies. It initiated a three year project to build a 55
million dollar state of the art women center with 18 labor and delivery suites.
When the hospital decided to commit its resources to obstetrics, it was engaging
in?
Select one:
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